• Sales and Marketing Acronyms

    … automatic updates whenever new content is published. SaaS: Software as a Service SaaS is software hosted on the cloud by a third party company. Marketing firms will often use SaaS to allow for easier collaboration. It stores information on the cloud and examples include Google Apps, Salesforce and Dropbox. SEO: Search Engine Optimization…

    Marketing Technology Blogin Paid Search- 10 readers -
  • A beginner’s guide to display advertising

    If you are a business looking to dive into display advertising, it can be overwhelming. In an increasingly digital world, where everybody’s eyes are glued to a screen, most advertising can seem like white noise. So you want to make sure you’re designing and promoting worthwhile ads in a proper venue.

    Amanda Disilvestro/ Search Engine Watch- 3 readers -
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