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… content. And hijacking a story for a quick boost in traffic or sales can torpedo a long-term content strategy. There’s also the issue of internal approval. If Best Buy wanted to become part of the “Serial” conversation, it could have avoided disaster by having a separate approval process for any content that involves pop culture reactions. There’s…
… to working out what that way forward should be, plan now. Don’t wait for a crisis to plan how you’re going to deal with it. Work with your PR, branding, social and customer service teams amongst others to come up with potential scenarios and how you’ll manage them as a brand. Establish what your brand personality and tone of voice will be, if you…
… The 21st century media-scope has seen a multitude of additions that have revolutionised PR. Enter the age of ‘Citizen Journalist’, brewing ‘Twitter storms’ and the lightning fast speed of modern communication. If faced with a crisis, could your communications strategy weather the storm? Earlier this month Amanda Coleman (Head of Corporate…