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… an almost extreme level of zeitgeist-awareness and sensitivity that’s required to determine whether any comments about real (or sometimes fictional) events will evoke a negative response. Brands can’t fix a culture that feeds on outrage and negativity, but planning how to clearly vet and approve content before it goes live can save you from a PR…
… to working out what that way forward should be, plan now. Don’t wait for a crisis to plan how you’re going to deal with it. Work with your PR, branding, social and customer service teams amongst others to come up with potential scenarios and how you’ll manage them as a brand. Establish what your brand personality and tone of voice will be, if you…
… The 21st century media-scope has seen a multitude of additions that have revolutionised PR. Enter the age of ‘Citizen Journalist’, brewing ‘Twitter storms’ and the lightning fast speed of modern communication. If faced with a crisis, could your communications strategy weather the storm? Earlier this month Amanda Coleman (Head of Corporate…