Pr Measurement

  • Measure Your PR Campaigns and Drive Bottom Line Results

    … outlet no matter how germane to the brand. Today is the day of measurement and understanding what channels and content drive the most traffic, engagement, and sales. It’s also the day of monitoring real time trends and responding with relevant, timely stories. Want to know the State of PR in 2014? Get your free report now! How do you begin…

    Erin Feldman/ Vocus Blog- 7 readers -
  • How to Measure Your PR in 7 Steps

    … resulting in a specific business result. While that sometimes happens, PR measurement is more about measuring three components, according to Ketchum Global Research & Analytics: outputs, outcomes and business results. Outputs Outputs examine reach and content. They look at frequency, visits, tonality, message impact and journalist inquiries…

    Brian Conlin/ Vocus Blog- 12 readers -
  • The Keys to Measuring PR: A Q&A With Shonali Burke

    … Measurement has been a bugaboo for PR pros, but it doesn’t have to be. Shonali Burke, president & CEO of Shonali Burke Consulting, operates the monthly Twitter chat #measurePR and will speak at Demand Success. Below Shonali answers our questions about PR and measurement. Q: Why has PR as an industry been so slow to adopt measurement…

    Brian Conlin/ Vocus Blog- 5 readers -
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