Pr Measurement

  • Measure Your PR Campaigns and Drive Bottom Line Results

    … activity and sleep habits. The case is the same with PR campaigns. Measuring them identifies specific points where they can be improved and changed and made to produce the desired results. Such results are bottom line ones; gone are the days of “fluff” metrics like the advertising value equivalency (AVE) or pushing stories to each and every…

    Erin Feldman/ Vocus Blog- 7 readers -
  • How to Measure Your PR in 7 Steps

    … resulting in a specific business result. While that sometimes happens, PR measurement is more about measuring three components, according to Ketchum Global Research & Analytics: outputs, outcomes and business results. Outputs Outputs examine reach and content. They look at frequency, visits, tonality, message impact and journalist inquiries…

    Brian Conlin/ Vocus Blog- 12 readers -
  • The Keys to Measuring PR: A Q&A With Shonali Burke

    … Measurement has been a bugaboo for PR pros, but it doesn’t have to be. Shonali Burke, president & CEO of Shonali Burke Consulting, operates the monthly Twitter chat #measurePR and will speak at Demand Success. Below Shonali answers our questions about PR and measurement. Q: Why has PR as an industry been so slow to adopt measurement…

    Brian Conlin/ Vocus Blog- 5 readers -
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