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Standards are key to measure the effectiveness of any aspect of your online marketing, including public relations. Below are two sets of standards in the industry, AMEC and PRSA). Personally, I believe that PR professionals should also be adopting organic search metrics as well, combining both organic and social presence into a single share of voice with respect to their competitors.
… measure of PR (or marketing) success, that content is more important than media impressions (especially as it pertains to social media) and that this 2012 Academy of Country Music Awards social media campaign probably was more successful than the television ratings imply. Need help measuring the impact of your PR efforts? Get your free “Measure…