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Standards are key to measure the effectiveness of any aspect of your online marketing, including public relations. Below are two sets of standards in the industry, AMEC and PRSA). Personally, I believe that PR professionals should also be adopting organic search metrics as well, combining both organic and social presence into a single share of voice with respect to their competitors.
… Despite hipster protestations, country music has become increasingly popular in recent years. While some might credit Taylor Swift (Jake Gyllenhaal by proxy?) or Blake Shelton for the surge of interest in the genre, the PR folks at the Academy of Country Music give a lot of credit to digital word-of-mouth, specifically social media. A huge…