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In today’s digital landscape, there’s no question that a strategic multichannel approach is necessary for a successful marketing campaign. While public relations has historically been considered a separate entity outside of the overall marketing umbrella, both consumer demand and a saturated marketplace have created a clear need for the two channels to work more closely together.
… the bottom line? Get your “Measure & Maximize PR Impact” guide free! Whether your strategy addresses mobile media relations, or is designed to help your client or organization develop new relationships or meet other business objectives, there are five basic questions you should ask and answer: 1. What Are You Trying to Accomplish? This is the same…