Pr Strategy

  • PR Strategy: Why You Need It And How To Build A Strong One

    … In today’s digital landscape, there’s no question that a strategic multichannel approach is necessary for a successful marketing campaign. While public relations has historically been considered a separate entity outside of the overall marketing umbrella, both consumer demand and a saturated marketplace have created a clear need for the two…

    ROI Factor Blogin How To's- 18 readers -
  • Yikes! You Really Don’t Have a Mobile PR Strategy?

    … of optimizing content for mobile, creating content and commenting in real time on blogs, social networks and converting press kits into mobile apps that will provide easy access to news releases, photos, videos, blog posts and Twitter streams. He warns not to take technology as an excuse to spam reporters. Want to show how your PR efforts impact…

    Allen Mireles/ Vocus Blogin Social- 21 readers -
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