Pr Tools

  • How to Use Proprietary Data to Drive Media Coverage

    … it is right there, in your own backyard. Using proprietary data, such as customer surveys, market research, or even market insights based on your customers’ behaviour can provide you with a story that’s worth mentioning in, or any other publication you’re interested in. Here’s how to create your next data-driven PR campaign…

    State of Digitalin How To's- 15 readers -
  • PR Pros, Time To Leverage Your Authorship and Social Reach!

    … will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then might be irrelevance. — Eric Schmidt, The New Digital Age Google authorship, the ability to create content online and tie that content to your Google+ profile…

    Allen Mireles/ Vocus Blog- 24 readers -
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