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If you’re going to build your personal profile and reputation as an authority in your particular field, then you’ll need a platform from which to help you increase your visibility and deepen the connection you have with your audience. In this article (‘Why Building Authority is Vital to the Success of Your Reputation and Business’), I look at the differences between an expert and an authority.
… EPISODE 22 OF THE REPUTATION REVOLUTION PODCAST For the aspiring thought leader, publishing a book is not only a professional milestone, it can also serve as a foundational element of their positioning in the marketplace. In this special ‘PR Warrior Unplugged’ episode of Reputation Revolution, I riff on the concept of self-publishing versus…
… Content marketing is the current buzz phrase, but don’t let that put you off! Conceptually speaking, content marketing has been with us since the late 1800s when John Deere Tractors custom-published a magazine with the goal of helping farmers become better farmers and business people. But two fundamental shifts in recent times have combined…