Pre-Roll

  • Here’s How People Avoid Watching Pre-Roll Videos

    … Three things in life can instantly turn my smile into a frown: dealing with a Philadelphia Eagles loss, realizing it’s Sunday when I’m outside a Chick-fil-A, and clicking on a video that serves me a pre-roll ad. Turns out, I’m not the only person upset about that last one. According to data from an August 2016 report by Nielsen and Newlio, over…

    The Content Strategistin How To's- 24 readers -
  • Twitter, The CW, Ford Team Up on Twitter Amplify Campaign for Upfront

    … episode recaps, highlights culled from fans’ tweets and sneak peeks at upcoming episodes. As each episode is airing, Ford will promote video tweets via the Twitter accounts of CW series, and the automaker will also run pre-roll ads with the content. Readers: What are your initial thoughts on this effort by Twitter, The CW and Ford? Image courtesy of The Flash Facebook page. …

    David Cohen/ AllFacebookin Social Twitter- 20 readers -
  • 8 Reasons Why Consumers Will Watch and Engage With Your Video

    … In June 2015, Verizon Communications Inc. completed its acquisition of AOL for $4.4 billion in cash. And in July 2016, Verizon Communications Inc. announced its plans to acquire Yahoo! Inc. for approximately $4.8 billion in cash. In Q1 2017, Yahoo! will be integrated with AOL, creating one of the largest portfolios of owned and partnered global…

    Greg Jarboe/ ReelSEOin Facebook- 31 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … experience are Fox Sports, which wraps a 15-second Nationwide spot around a two-minute NASCAR video; or This Old House wrapping a 10-second Lumber Liquidators spot around a 23-minute episode called “A New Approach to Home Reconstruction.” In order to make their video ads better, advertisers must continue to explore the integral pre-roll experience…

    AllTwitter- 30 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … streaming of big events such as the Wimbledon Championships tennis tournament and the Republican and Democratic National Conventions, as well as its pacts with 120 Sports, Bloomberg TV, Campus Insiders, Major League Baseball, the National Basketball Association, the National Hockey League, Pac-12 Networks and, of course, the National Football League…

    David Cohen/ Inside Facebookin Twitter- 32 readers -
  • 9 Ways to Rock Your YouTube Influencer Marketing Campaigns

    Check out my major Spring beauty haul from Ulta! I found so many fun goodies and am so excited to share them all with you! :) Products Mentioned: http://ulta.ps/TM4jwU ULTA.com: http://ulta.ps/f3BRDO Subscribe to my YouTube Channel: http://bit.ly/1EdEdb6 Visit my blog: www.angelalanter.com Check out some of my other videos! ♥ Watch my At-Home Perfect Blowout Tutorial: http://bit.

    Dane Golden/ ReelSEOin Social Paid Search YouTube- 14 readers -
  • What Marketers Need to Know About YouTube Red

    … shows. As Digiday reported, it’s too soon to tell what impact YouTube Red’s early subscriptions have had on the video platform, but it will be interesting to see if they release any numbers based on this new original content. Disrupting pre-roll As of now, marketers have largely supported YouTube by purchasing pre-roll ads, but YouTube Red could…

    Amanda Walgrove/ The Content Strategistin Social- 25 readers -
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