• Twitter, The CW, Ford Team Up on Twitter Amplify Campaign for Upfront

    … episode recaps, highlights culled from fans’ tweets and sneak peeks at upcoming episodes. As each episode is airing, Ford will promote video tweets via the Twitter accounts of CW series, and the automaker will also run pre-roll ads with the content. Readers: What are your initial thoughts on this effort by Twitter, The CW and Ford? Image courtesy of The Flash Facebook page. …

    David Cohen/ AllFacebookin Social Twitter- 10 readers -
  • 8 Reasons Why Consumers Will Watch and Engage With Your Video

    … to collect strategic insights related to different variables within the pre-roll and native video ad formats. They surveyed 13,600 people (6,400 PC users and 7,200 mobile users), ages 18-54, and 50% males/50% females. Their research methodology involved surveying people prior to ad exposure, then exposing them to a video ad, and finally surveying people…

    Greg Jarboe/ ReelSEOin Facebook- 16 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … completely. So what’s an advertiser to do? The answer: Own up to it and say, “Video ads need to get better.” To do this, advertisers must keep in mind these three distinct tiers in the ecosystem of video advertising: The top tier: Premium branded content produced by the content studios inside publishers, such as The New York Times, The Onion and AOL…

    AllTwitter- 12 readers -
  • A Complete Guide to Facebook’s Q2 2016 Earnings Call

    … production tools and consumption experiences for enabling that. For production, I think that means that you need to get the camera experience, and the experience for capturing and uploading videos that you’ve captured to be much better in a more central part the of the experience. On consumption, there are innovations that we’ve had like auto-play in feed…

    David Cohen/ AllFacebookin Facebook Retargeting YouTube- 15 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … that shift. And Twitter discussed how advertisers can take advantage of pre-roll ads: In addition to our work on reach and frequency buying, we also introduced an easier way to serve skippable, pre-roll ads of any length in front of the most premium mobile videos. Twitter pre-roll will support Video Ad Serving Templates (VAST) through select Ads…

    David Cohen/ Inside Facebookin Twitter- 14 readers -
  • 9 Ways to Rock Your YouTube Influencer Marketing Campaigns

    Check out my major Spring beauty haul from Ulta! I found so many fun goodies and am so excited to share them all with you! :) Products Mentioned: Subscribe to my YouTube Channel: Visit my blog: Check out some of my other videos! ♥ Watch my At-Home Perfect Blowout Tutorial: http://bit.

    Dane Golden/ ReelSEOin Social Paid Search YouTube- 13 readers -
  • The New Video Marketing: Community, Not Content, is King

    … much to learn from creators who have created content that really resonates with an audience.Increase Revenue by Letting it Fade. Forcing your pre-roll ads on the audience of online video creators is disruptive and breaks the bond the viewer has with the content at that very moment. That's why YouTube developed the skippable TrueView pre-roll unit…

    Greg Jarboe/ ReelSEOin Content YouTube- 15 readers -
  • Why YouTube Red is a Step In the Right Direction for Online Video

    … If you had asked me five years ago to pay for YouTube service, I wouldn’t have done it. I’m sure there is a video of me somewhere in which I say that I’ll never pay for a YouTube rental or subscription and “might” pay a dollar or two for the service if it included every channel. That sounds like something I probably would have said…

    Andy Smith/ ReelSEOin Social YouTube- 13 readers -
  • Is the YouTube Algorithm Becoming Too Predictable?

    …, THEY tell me what of theirs they’d like me to watch next. Seeing as I’ve already established I’d rather have human curated content, it only makes sense I’d prefer to take their recommendations over “the machine”. There is certain content that I’ll specifically look for on YouTube at certain times. For example, I like to start my day with some “Good…

    Andy Smith/ ReelSEOin Social YouTube- 22 readers -
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