Pre-Roll

    • 2017: The Year That Changed Everything in Online Video

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      ReelSEOin Facebook YouTube- 7 readers -
  • Here’s How People Avoid Watching Pre-Roll Videos

    … Three things in life can instantly turn my smile into a frown: dealing with a Philadelphia Eagles loss, realizing it’s Sunday when I’m outside a Chick-fil-A, and clicking on a video that serves me a pre-roll ad. Turns out, I’m not the only person upset about that last one. According to data from an August 2016 report by Nielsen and Newlio, over…

    The Content Strategistin How To's- 24 readers -
  • Twitter, The CW, Ford Team Up on Twitter Amplify Campaign for Upfront

    … episode recaps, highlights culled from fans’ tweets and sneak peeks at upcoming episodes. As each episode is airing, Ford will promote video tweets via the Twitter accounts of CW series, and the automaker will also run pre-roll ads with the content. Readers: What are your initial thoughts on this effort by Twitter, The CW and Ford? Image courtesy of The Flash Facebook page. …

    David Cohen/ AllFacebookin Social Twitter- 20 readers -
  • 8 Reasons Why Consumers Will Watch and Engage With Your Video

    … to collect strategic insights related to different variables within the pre-roll and native video ad formats. They surveyed 13,600 people (6,400 PC users and 7,200 mobile users), ages 18-54, and 50% males/50% females. Their research methodology involved surveying people prior to ad exposure, then exposing them to a video ad, and finally surveying people…

    Greg Jarboe/ ReelSEOin Facebook- 33 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … are “skippable” after the designated time slot. However, these placements charge advertisers whenever the ad loads and regardless of whether the viewer decides to skip. According to ORC International, 90 percent of surveyors skip pre-roll ads and opt for the content. And with the rise of the aforementioned ad blockers, many users are able to avoid ads…

    AllTwitter- 30 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … that shift. And Twitter discussed how advertisers can take advantage of pre-roll ads: In addition to our work on reach and frequency buying, we also introduced an easier way to serve skippable, pre-roll ads of any length in front of the most premium mobile videos. Twitter pre-roll will support Video Ad Serving Templates (VAST) through select Ads…

    David Cohen/ Inside Facebookin Twitter- 32 readers -
  • 9 Ways to Rock Your YouTube Influencer Marketing Campaigns

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    Dane Golden/ ReelSEOin Social Paid Search YouTube- 15 readers -
  • What Marketers Need to Know About YouTube Red

    … shows. As Digiday reported, it’s too soon to tell what impact YouTube Red’s early subscriptions have had on the video platform, but it will be interesting to see if they release any numbers based on this new original content. Disrupting pre-roll As of now, marketers have largely supported YouTube by purchasing pre-roll ads, but YouTube Red could…

    Amanda Walgrove/ The Content Strategistin Social- 26 readers -
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