• Twitter, The CW, Ford Team Up on Twitter Amplify Campaign for Upfront

    … episode recaps, highlights culled from fans’ tweets and sneak peeks at upcoming episodes. As each episode is airing, Ford will promote video tweets via the Twitter accounts of CW series, and the automaker will also run pre-roll ads with the content. Readers: What are your initial thoughts on this effort by Twitter, The CW and Ford? Image courtesy of The Flash Facebook page. …

    David Cohen/ AllFacebookin Social Twitter- 14 readers -
  • 8 Reasons Why Consumers Will Watch and Engage With Your Video

    … brands with around 225 million monthly active users. So this fall, video marketers should spend some time discussing where Verizon’s AOL-Yahoo fits in their plans for next year, and how they can create and distribute content that consumers will watch, and engage with. Instead of seeing AOL-Yahoo as yet another video platform where you can buy…

    Greg Jarboe/ ReelSEOin Facebook- 26 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … and Visa (embedded below). Premium branded content is the holy grail of publishing, as Nielsen reports that branded content can drive brand recall higher than pre-roll ads. But this type of content is expensive to produce and likely not an option for most. The bottom tier: A standard pre-roll experience, similar to the 30-second spot for that Swiffer…

    AllTwitter- 24 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … that shift. And Twitter discussed how advertisers can take advantage of pre-roll ads: In addition to our work on reach and frequency buying, we also introduced an easier way to serve skippable, pre-roll ads of any length in front of the most premium mobile videos. Twitter pre-roll will support Video Ad Serving Templates (VAST) through select Ads…

    David Cohen/ Inside Facebookin Twitter- 19 readers -
  • 9 Ways to Rock Your YouTube Influencer Marketing Campaigns

    Check out my major Spring beauty haul from Ulta! I found so many fun goodies and am so excited to share them all with you! :) Products Mentioned: Subscribe to my YouTube Channel: Visit my blog: Check out some of my other videos! ♥ Watch my At-Home Perfect Blowout Tutorial: http://bit.

    Dane Golden/ ReelSEOin Social Paid Search YouTube- 14 readers -
  • The New Video Marketing: Community, Not Content, is King

    … In my previous post, I stated that Ogilvy & Mather’s Red Paper about “The Digital Social Contract” would make other agencies green with envy. Actually, it’s much more like to make them purple with rage. Yes, the first 41 pages are full of strategic insights and critical data. But the last 59 pages examine the latest trends in the digital…

    Greg Jarboe/ ReelSEOin Content YouTube- 21 readers -
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