Pre-Roll Ads

  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … of their 18- to 34-year-old viewers this fall. The way forward for TV is to position itself as merely another screen in a consumer’s panoply of media choices. Millennial viewers don’t need the TV networks for much. Even big events like the presidential debates were broadcast on Facebook. A new playbook For years, the NFL has stood alone…

    AllFacebookin Social Twitter YouTube- 17 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … experience are Fox Sports, which wraps a 15-second Nationwide spot around a two-minute NASCAR video; or This Old House wrapping a 10-second Lumber Liquidators spot around a 23-minute episode called “A New Approach to Home Reconstruction.” In order to make their video ads better, advertisers must continue to explore the integral pre-roll experience…

    AllTwitter- 20 readers -
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