Pre-Roll Ads

  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … the games to livestreaming means that marketers can make use of the same types of behavioral and preference-based targeting that are available on digital and mobile. Twitter is hoping to make up to $50 million on NFL advertising, including in-game ads, pre-roll ads and Periscope streams. Twitter’s options for ad targeting include customer interests…

    AllFacebookin Social Twitter YouTube- 25 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … completely. So what’s an advertiser to do? The answer: Own up to it and say, “Video ads need to get better.” To do this, advertisers must keep in mind these three distinct tiers in the ecosystem of video advertising: The top tier: Premium branded content produced by the content studios inside publishers, such as The New York Times, The Onion and AOL…

    AllTwitter- 30 readers -
  • Can Brave Browser Revolutionize the Advertising Experience Online?

    … blog post, publishers would receive 55 percent of ad revenue, 15 percent would go to Brave, 15 percent to ad partners and 15 percent would go to users. Users would then be able to either keep that revenue, or to donate it to their favored sites; something like a tip for good content creation. Unfortunately, the Newspaper Association of America…

    AllFacebook- 15 readers -
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