Pre-Roll Ads

  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.” A good candidate for that list is linear TV. Have you ever had…

    AllFacebookin Social Twitter YouTube- 8 readers -
  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … are “skippable” after the designated time slot. However, these placements charge advertisers whenever the ad loads and regardless of whether the viewer decides to skip. According to ORC International, 90 percent of surveyors skip pre-roll ads and opt for the content. And with the rise of the aforementioned ad blockers, many users are able to avoid ads…

    AllTwitter- 12 readers -
  • Twitter Allowing Video Creators to Share Revenue from Pre-Roll Ads

    … and publish media more efficiently and effectively than ever before across both desktop (via the new Media Studio) and mobile (via the Twitter Engage application). Media Studio, which replaces video.twitter.com, provides a comprehensive desktop destination where you can access all of our publishing tools and resources. Key upgrades include: A new unified…

    David Cohen/ AllTwitterin Twitter YouTube- 13 readers -
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