Pre-Roll Video

  • Video Measurement Is Broken. Here’s How to Fix It

    … a Grand Prix at the Cannes Lions festival in 2015 for a five-second pre-roll ad in which the narrator says, “You can’t skip this ad, because it’s already over.” Other brands have broken the third wall and included calls-to-action in their pre-roll. The German automaker Opel even used the “Skip” button as part of one clip, showing a car driving over…

    Jordan Teicher/ The Content Strategistin Social How To's- 28 readers -
  • Native Video and Pre-Roll: What’s Best for You?

    … Video is one of the newest areas of digital marketing, and if you’re planning a campaign, you might find yourself in territory that you haven’t yet explored. One of the first questions you’ll encounter is whether to run a native or pre-roll campaign. The answer, ultimately, depends on your marketing goals. The “best” marketing channel…

    Adknowledge Blogin YouTube- 12 readers -
  • How To Pick The Right Video Type For Your Message

    … awareness, brand awareness, and ROI, so you want to be certain you’re developing a video that can help you reach your goals. Following is a list of various types of videos and the best applications of, and examples for, each. Pre-Roll Videos A format specific to YouTube, these videos precede YouTube content as paid advertisements. They are mostly…

    Nick Vaka/ Visual.lyin Content Twitter How To's YouTube- 20 readers -