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In Arthur Conan Doyle’s novel The Sign of Four, Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.” Luckily for Holmes, he never worked in marketing. The famous detective may have had brilliant deductive powers, but even he would’ve struggled to make sense of today’s digital video landscape.
… with your company. Rimmel London, for instance, recently launched a three-part educational video series about the history of mod culture. In total, the campaign generated more than 600,000 views. (Giant Media not only handled the production of those ads, but seeded them, as well.) Because native content is designed with “storytelling” in mind, it’s…
… to consumers, or other businesses. These are also great for charities, since they can explain why and how they got started, and what they hope to achieve. Product Video Unlike explainers or overviews, product videos focus solely on a product. In uses for IAAS, or web and mobile applications, there’s usually a screen capture demonstration or stylized…