• How to Predict Your Potential Customers’ Keywords

    … that are broad in meaning but again, significant to the company’s industry. Examples of Fat Head Keywords: School Notebooks SEO Advice Online Games Chunky Middle Keywords The usual debacle with Fat Head Keywords and Broad Keywords is that many big companies use these keywords to market their own content and products which is why smaller companies often…

    SEO Hacker Blog- 9 readers -
  • Predicting the Unpredictable Consumer

    … In this presentation, I talk about predicting the future. The problem with predicting the future, even using CRO, is that our visitors are very unpredictable. Here are some of the assumptions we use to predict the future that just don’t work. Because, really, all of us are predicting the future. When we’re building our sites and we’re putting…

    Brian Massey/ The Conversion Scientist- 6 readers -
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