Predictions

  • 5 Marketing Predictions to Steer Your 2017 Efforts

    … As we head into a new year with 12 wide-open months in front of us, it’s a good time to consider how to make 2017 our best year of marketing to date. While we can’t predict exactly what tactics will dominate the year, we can make some educated guesses based on the marketing trends that defined 2016. Here’s how I see it: As consumers become…

    Lawrence Tam- 22 readers -
  • How to Predict the Digital Future

    … As we reach this time of year, moving from one year into the next, people inevitably do two things (and I’m not talking about making and then breaking resolutions!). The first thing they do is to look back at what’s passed to see what they can learn from it. The second, is to make predictions about what will happen next. We all do…

    Arianne Donoghue/ State of Digitalin How To's- 41 readers -
  • Five most interesting search marketing news stories of the week

    … in a user’s News Feed. It’s clear that we are seeing the beginnings of Facebook’s newly diversified advertising strategy in response to that, following on from its monetisation of Facebook Messenger with sponsored messages in 2016. Consumers continue to turn to Amazon first for product search Every year, Google handles more than a trillion search…

    Search Engine Watchin Social Paid Search- 45 readers -
  • 23 Content Marketing Predictions for 2017

    Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will video rule 2017? Will fake news change the way publishers pursue marketing? Will artificial intelligence go too far? Now we’re back, ready to hope for the best, plan f ...

    The Content Strategist- 57 readers -
  • Predictions 2017: Attribution is Next

    … This post kicks off our annual Predictions series, underwritten this year by Freckle IoT, a first-party data company that solves in-store attribution for brands and agencies. This post offers a preview of Freckle IoT’s plans for 2017. Catch up with all the 2017 forecasts here. By the end of 2016, annual digital ad spending will exceed $72…

    Street Fightin Mobile- 15 readers -
  • 3 Marketing Predictions of Christmas Past That Turned Out To Be Wrong

    … Customer Journey Analysis and Search Scenarios 3a. Content Marketing Institute – 42+ Social Media and Content Marketing Predictions for 2009: Twitter isn’t for Advertising For this piece, the Content Marketing Institute gathered the thoughts of 42 digital marketers. There are a number of reasonable and well thought out predictions. Unfortunately…

    State of Digitalin Social Content- 21 readers -
  • Search Predictions for 2017

    … 4 November 2016 | Asad Imam Search Predictions for 2017 SEO is an ever-changing ball game where the rules are changed over 500 times in a year by Google. While it is important to keep up with all the changes and try to abide by all the new rules, it is equally important to identify trends and plan in advance to stay ahead of the curve…

    Tamar SEO and Social Blogin SEO Google- 20 readers -
  • The Misconceptions, Benefits and Future of Native Advertising [Interview]

    … Around this time of year, we start to see marketing trend predictions for the year ahead. One strategy that is bound to be in everyone’s list this year is native advertising. While attending Content Marketing World earlier this month, I was able to connect with many leading marketers. While discussing the subject, I realized that there seems…

    Relevance- 35 readers -
  • Prediction: The 5 Biggest Threats to Your Online Career

    … There’s no doubt about it – things change fast on the Internet. A decade ago, everyone was talking about how the web would create millions of new and unheard-of careers that took people out of traditional offices and into a new, online workplace. It did that (and then some!). While it’s still true that the Internet is creating a boatload…

    Blog Tyrant- 31 readers -
  • How Content Recommendation Creates Better User Experience

    … advertising and content recommendation in the media and publishing industry. Relevance recently had the chance to speak with Lemp about the company, its technology’s effect on content marketing today, and predictions for the future. Revcontent’s Rapid Rise in Content Recommendation Friends’ evaluations of the industry are what inspired Revcontent’s…

    Relevancein Content How To's- 19 readers -
  • What Will Mobile Marketing Look Like in the Next Decade?

    … In the 1990s, years before mobile marketing took off, phones began their rise to prominence as a tool for common personal use. Each year seemed to bring small and lighter models, with little features like “flip” cases, walkie-talkie style calls, and the first text messaging services. To many, it felt like an unimaginable luxury, the quintessential…

    Relevance- 15 readers -
  • 7 SEO Predictions for the Rest of 2016

    …, and competition in the content market is only getting fiercer. I imagine that by the end of the year, the gap between “good” and “okay” content will widen even more dramatically. I’m fairly confident in these predictions, though the timescale is the area where I’m least confident. Quite honestly, some of these features may develop in the next few…

    Jayson Demers/ Relevancein SEO- 37 readers -
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