Predictive Attribution

  • The Myth of Attribution

    … in Google Analytic’s conversion funnel? It doesn’t… as don’t most customer journeys. I’ve written about inbound marketing’s chief complaint and attribution is the key. Predictive Attribution There is an alternative but it’s quite complex. Predictive analytics can observe sales behavior across all mediums and strategies and as you make adjustments…

    Douglas Karr/ Marketing Technology Blogin Content- 17 readers -