Predictive Intelligence

  • 7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

    … — such as average spend per customer — as long as they think these additional variables may correlate with their target variable. This is where domain expertise is key.” (Atakan Cetinsoy, BigML) 2. Offer increased personalization. “Small business marketers can take advantage of predictive intelligence by utilizing it to offer up increased personalization…

    Stephanie Miles/ Street Fight- 13 readers -
  • 2014 Marketing Stats from Salesforce Marketing Cloud

    … Perhaps one of the biggest highlights coming out of 2014 is that companies are beginning to look at lot closer at the customer journey. How are your products being discovered online? How are you leading the prospect from discovery through to conversion? And even more importantly, what are you doing to ensure you retain and build more valuable…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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