Predictive Intelligence

  • 7 Ways Predictive Intelligence Can Be Applied to Small Business Marketing

    … should spend more time and resources. Analytics doesn’t have to be complex to have value.” (Ken Inman, Neustar) 7. Close the loop on your model. “Do close the loop on your model by putting it to the test against new data it has not yet seen. Some models are great with historical data, but they fail to transfer this success to new instances due…

    Stephanie Miles/ Street Fight- 12 readers -
  • 2014 Marketing Stats from Salesforce Marketing Cloud

    … Perhaps one of the biggest highlights coming out of 2014 is that companies are beginning to look at lot closer at the customer journey. How are your products being discovered online? How are you leading the prospect from discovery through to conversion? And even more importantly, what are you doing to ensure you retain and build more valuable…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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