Predictive Lifetime Value

    • Top Score: High-Value User Acquisition For Mobile Game Advertisers

      For advertising teams at mobile game developers, user acquisition is often the name of the game — but not just any new download will do. The long-term success of a title is dependent on attracting high-value users who will continually engage with your mobile app, making in-game purchases and generating revenue for your company over time.

      Nanigansin Social- 9 readers -
  • 7 Best Practices For Programmatic Advertising In 2016

    …. Optimize Your Ad Spend For True ROI For many industries, digital advertising has shifted from primarily brand-oriented campaigns to more direct response efforts. In response, many advertisers are leveraging predictive lifetime value (PLTV), which intelligently adjusts campaigns to reach customers who will generate the most value. Because it’s…

    Nanigansin Social Retargeting- 17 readers -
  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help…

    Nanigansin Social Facebook- 10 readers -
  • Online Advertising Acronyms And Terms Glossary

    …. Optimized cost per 1,000 impressions (oCPM) – Similar ad bid type to CPM, where your ad will be displayed to users most likely to complete your specific defined action. See more Optimized budgeting – Automatically limits and then increases budget as more is learned about an ad’s performance. Pixel – Also known as a Tracking Pixel, this refers to a 1…

    Nanigans- 14 readers -
  • 7 Deadly Sins of CPA Based Advertising

    … to avoid all these pitfills? The answer lies in moving beyond low-cost and proxy CPA metrics to true lifetime value, bidding today for future ROI. Enter Nanigans’ ad automation software, at the core of which is the ability to measure, predict and optimize your ad budgets toward lifetime value with our predictive modeling engine, smart pixel…

    Cheryl Morris/ Nanigansin Affiliate- 3 readers -
  • Facebook Ad Account Import: Onboarding at the Click of a Button

    …One of the core values of any Software-as-a-Service (SaaS) product is ease-of-use. How you begin to use new software, especially when it’s first adopted, will inform all future experiences. Marketing software is fundamentally doing more, and as a result, getting more complex. Have you ever noticed that we use 3-4 different applications for very…

    Jeffrey Vocell/ Nanigansin Social- 2 readers -
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