Predictive Lifetime Value

  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … campaign. By running a creative test, IGG determined that video mobile app install ads delivered 20% lower cost per install and 2X higher ROI than other ad formats. Armed with this knowledge, IGG can confidently scale its video ad campaigns with data-backed ad creative that will ensure future success. Ready to mobilize your marketing team? Nanigans…

    Nanigansin Social- 10 readers -
  • 7 Best Practices For Programmatic Advertising In 2016

    … discovery of similar products, cross-sell complimentary products or increase purchase frequency among your top customers. 3. Refresh Your Creative Strategy Because social media platforms are such a highly visual medium, constant creative iteration is key to strong ad performance. On frequently visited channels like Facebook and Instagram…

    Nanigansin Social Retargeting- 20 readers -
  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help…

    Nanigansin Social Facebook- 11 readers -
  • Online Advertising Acronyms And Terms Glossary

    …. Optimized cost per 1,000 impressions (oCPM) – Similar ad bid type to CPM, where your ad will be displayed to users most likely to complete your specific defined action. See more Optimized budgeting – Automatically limits and then increases budget as more is learned about an ad’s performance. Pixel – Also known as a Tracking Pixel, this refers to a 1…

    Nanigans- 15 readers -
  • 7 Deadly Sins of CPA Based Advertising

    … Are you willing to pay 5% more to acquire a customer that purchases 500% more? Most marketers would answer “yes” to this question; however, if you are buying digital advertising on a low-cost or inflexible CPA basis, the reality is that in practice you may not be! Never has this missed opportunity been more harmful to advertisers than during…

    Cheryl Morris/ Nanigansin Affiliate- 5 readers -
  • Facebook Ad Account Import: Onboarding at the Click of a Button

    …One of the core values of any Software-as-a-Service (SaaS) product is ease-of-use. How you begin to use new software, especially when it’s first adopted, will inform all future experiences. Marketing software is fundamentally doing more, and as a result, getting more complex. Have you ever noticed that we use 3-4 different applications for very…

    Jeffrey Vocell/ Nanigansin Social- 2 readers -
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