Predictive Lifetime Value

  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    … campaign. By running a creative test, IGG determined that video mobile app install ads delivered 20% lower cost per install and 2X higher ROI than other ad formats. Armed with this knowledge, IGG can confidently scale its video ad campaigns with data-backed ad creative that will ensure future success. Ready to mobilize your marketing team? Nanigans…

    Nanigansin Social- 25 readers -
  • 7 Best Practices For Programmatic Advertising In 2016

    … in mCommerce will be ahead of the curve. If you’re looking to acquire or retain customers on mobile in 2016, look no further than Instagram – one of the fastest-growing social channels available to advertisers. 2. Increase Conversions With Retargeting According to ecommerce analytics firm Formisimo, the average rate of shopping cart abandonment…

    Nanigansin Social Retargeting- 25 readers -
  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help…

    Nanigansin Social Facebook- 11 readers -
Get the top posts daily into your mailbox!