Predictive Lifetime Value

  • Top Score: High-Value User Acquisition For Mobile Game Advertisers

    …’ lightweight mobile SDK provides real-time insights into in-app events or milestones that can be used to further improve campaign outcomes. When mobile gaming company PlayQ integrated the Nanigans SDK with puzzle adventure game Charm King, they discovered that Facebook’s carousel ads drove the strongest returns, producing twice the volume and 10…

    Nanigansin Social- 25 readers -
  • 7 Best Practices For Programmatic Advertising In 2016

    … in mCommerce will be ahead of the curve. If you’re looking to acquire or retain customers on mobile in 2016, look no further than Instagram – one of the fastest-growing social channels available to advertisers. 2. Increase Conversions With Retargeting According to ecommerce analytics firm Formisimo, the average rate of shopping cart abandonment…

    Nanigansin Social Retargeting- 25 readers -
  • The Definitive Facebook Advertising Checklist for Beginners

    …This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for your business involves tools and tactics, numerous ad types and best practices. With Facebook advertising beginners in mind, we’ve created the following checklist to help…

    Nanigansin Social Facebook- 11 readers -
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