Predictive Marketing

  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    …–or even a customer appreciation giveaway. How accurate are the predictions? In a study released in March, researchers from Ohio State University discovered that targeting ads based on behavioral cues improved click-through rates by up to 670 percent over ads not behaviorally targeted. People worry about their data being misused, but they like…

    AllFacebook- 25 readers -
  • Predictive Marketer EverString Now Does Predictive Advertising

    … On a roll, predictive marketing firm EverString is now adding a new demand generation tool to its arsenal. The San Mateo, California-based firm, whose data model finds companies that are likely customers for its clients’ products, is launching this week its Predictive Ad Targeting. In addition, the two-year-old company is announcing…

    Marketing Land- 13 readers -
  • What is Predictive Marketing?

    … of Predictive Marketing Survey Report, the intersection of three factors has led to the accelerated growth of predictive marketing: Massive Amounts of Data – purchase history, behavior, and demographic data are now available from a multitude of sources. The Ubiquity of Access – access streaming data via virtually every tracked and connected resource…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
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