Predictive Marketing

  • Affinity Solutions Launches Tool to Predict Future Purchase Outcomes

    … Affinity Solutions Launches Tool to Predict Future Purchase Outcomes March 28, 2017 by Stephanie Miles Leave a Comment Filed Under: News Tech firms are working at a feverish pace to crack the code when it comes to predictive marketing, as brands demand more detailed insights into consumers’ future purchasing behaviors. The latest effort…

    Stephanie Miles/ Street Fight- 14 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … communications “to a segment of one.” It’s the perfect description. Using predictive marketing and the massive array of information available, marketers today can predict with eerie accuracy exactly what I want. Not people in my general demographics group or people who live in my area, or even people who work the same job or have similar hobbies…

    AllFacebook- 37 readers -
  • Predictive Marketer EverString Now Does Predictive Advertising

    … On a roll, predictive marketing firm EverString is now adding a new demand generation tool to its arsenal. The San Mateo, California-based firm, whose data model finds companies that are likely customers for its clients’ products, is launching this week its Predictive Ad Targeting. In addition, the two-year-old company is announcing…

    Marketing Land- 17 readers -
  • What is Predictive Marketing?

    … of Predictive Marketing Survey Report, the intersection of three factors has led to the accelerated growth of predictive marketing: Massive Amounts of Data – purchase history, behavior, and demographic data are now available from a multitude of sources. The Ubiquity of Access – access streaming data via virtually every tracked and connected resource…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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