Predictive Marketing

  • Affinity Solutions Launches Tool to Predict Future Purchase Outcomes

    … Affinity Solutions Launches Tool to Predict Future Purchase Outcomes March 28, 2017 by Stephanie Miles Leave a Comment Filed Under: News Tech firms are working at a feverish pace to crack the code when it comes to predictive marketing, as brands demand more detailed insights into consumers’ future purchasing behaviors. The latest effort…

    Stephanie Miles/ Street Fight- 14 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    …–or even a customer appreciation giveaway. How accurate are the predictions? In a study released in March, researchers from Ohio State University discovered that targeting ads based on behavioral cues improved click-through rates by up to 670 percent over ads not behaviorally targeted. People worry about their data being misused, but they like…

    AllFacebook- 39 readers -
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