Predictive Marketing

  • Affinity Solutions Launches Tool to Predict Future Purchase Outcomes

    … Affinity Solutions Launches Tool to Predict Future Purchase Outcomes March 28, 2017 by Stephanie Miles Leave a Comment Filed Under: News Tech firms are working at a feverish pace to crack the code when it comes to predictive marketing, as brands demand more detailed insights into consumers’ future purchasing behaviors. The latest effort…

    Stephanie Miles/ Street Fight- 13 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    …. The overwhelming amount of data available today makes it possible to consider every angle to tailor offers with terrifying accuracy, and that’s not a bad thing. Predictive analytics can look at buying habits of one customer and all customers, day of the week and time of day when people like your customer are likely to buy and the buying habits of a specific…

    AllFacebook- 34 readers -
  • Predictive Marketer EverString Now Does Predictive Advertising

    … On a roll, predictive marketing firm EverString is now adding a new demand generation tool to its arsenal. The San Mateo, California-based firm, whose data model finds companies that are likely customers for its clients’ products, is launching this week its Predictive Ad Targeting. In addition, the two-year-old company is announcing…

    Marketing Land- 16 readers -
  • What is Predictive Marketing?

    … of Predictive Marketing Survey Report, the intersection of three factors has led to the accelerated growth of predictive marketing: Massive Amounts of Data – purchase history, behavior, and demographic data are now available from a multitude of sources. The Ubiquity of Access – access streaming data via virtually every tracked and connected resource…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
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