Predictive Marketing

  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … Predictive marketing may sound like a new thing, but if you ask any retail buyer, they’ll tell you they’ve been doing it since fashion became a thing. The definition of a fashion buyer’s job is to figure out what customers will want next season–and in what quantity. So what’s new? Big data changes the game. Predictive analytics, the science…

    AllFacebook- 20 readers -
  • Predictive Marketer EverString Now Does Predictive Advertising

    … On a roll, predictive marketing firm EverString is now adding a new demand generation tool to its arsenal. The San Mateo, California-based firm, whose data model finds companies that are likely customers for its clients’ products, is launching this week its Predictive Ad Targeting. In addition, the two-year-old company is announcing…

    Marketing Land- 12 readers -
  • What is Predictive Marketing?

    … existing customer datasets to determine a pattern and predict future outcomes and trends.Source: The 2015 State of Predictive Marketing Survey Report Data is compiled on current customers, algorithms adjusted in real-time, and leads are scored for a propensity to drive business results. As well, advertising and audience sources can be measured…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
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