Predictive Marketing

  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … Predictive marketing may sound like a new thing, but if you ask any retail buyer, they’ll tell you they’ve been doing it since fashion became a thing. The definition of a fashion buyer’s job is to figure out what customers will want next season–and in what quantity. So what’s new? Big data changes the game. Predictive analytics, the science…

    AllFacebook- 30 readers -
  • Predictive Marketer EverString Now Does Predictive Advertising

    … On a roll, predictive marketing firm EverString is now adding a new demand generation tool to its arsenal. The San Mateo, California-based firm, whose data model finds companies that are likely customers for its clients’ products, is launching this week its Predictive Ad Targeting. In addition, the two-year-old company is announcing…

    Marketing Land- 13 readers -
  • What is Predictive Marketing?

    … multiple sources to build a centralized resource. That could take weeks to accomplish, and the ongoing queries could take months to develop and test. Fast forward to now and the tools are becoming more and more accurate, the algorithms more sophisticated, and the results both automated and improving. Per Everstring’s report, The 2015 State…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
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