Predictive Scoring

  • What is Predictive Marketing?

    …% of companies committed to predictive scoring are researching predictive marketing. It’s not a perfect science, but it has the ability to dramatically increase trust, engagement, and conversion between buyers and sellers in the immediate future. And that goes for both marketing campaign results as well as the engagement with your sales team. Exciting…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Infer Net New Leads: Identify and Send the Best Leads in Salesforce

    … subset of a user’s activity. And while some companies have a steady stream of inbound leads, others depend on outbound sales and targeted marketing to drive growth. The most common approach is to buy large lists of questionable leads and hope to find a few good prospects, but this requires a lot of time and money. How is predictive scoring different…

    Marketing Technology Blog- 16 readers -
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