Predictive Scoring

  • What is Predictive Marketing?

    … stuff. Matt Heinz, President, Heinz Marketing. To learn more about the correlations between predictive marketing and factors such as marketing team size, company size, and marketing maturity: Download the 2015 State of Predictive Marketing Survey Report Download the report for answers to the following questions and more: How mature and tech…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Infer Net New Leads: Identify and Send the Best Leads in Salesforce

    … subset of a user’s activity. And while some companies have a steady stream of inbound leads, others depend on outbound sales and targeted marketing to drive growth. The most common approach is to buy large lists of questionable leads and hope to find a few good prospects, but this requires a lot of time and money. How is predictive scoring different…

    Marketing Technology Blog- 17 readers -