Predictive Scoring

  • What is Predictive Marketing?

    … multiple sources to build a centralized resource. That could take weeks to accomplish, and the ongoing queries could take months to develop and test. Fast forward to now and the tools are becoming more and more accurate, the algorithms more sophisticated, and the results both automated and improving. Per Everstring’s report, The 2015 State…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Infer Net New Leads: Identify and Send the Best Leads in Salesforce

    … subset of a user’s activity. And while some companies have a steady stream of inbound leads, others depend on outbound sales and targeted marketing to drive growth. The most common approach is to buy large lists of questionable leads and hope to find a few good prospects, but this requires a lot of time and money. How is predictive scoring different…

    Marketing Technology Blog- 19 readers -