Predictive Scoring

  • What is Predictive Marketing?

    …% of companies committed to predictive scoring are researching predictive marketing. It’s not a perfect science, but it has the ability to dramatically increase trust, engagement, and conversion between buyers and sellers in the immediate future. And that goes for both marketing campaign results as well as the engagement with your sales team. Exciting…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Infer Net New Leads: Identify and Send the Best Leads in Salesforce

    … best practice we’ve seen companies employ is a simple 4X4 fit and behavior score matrix that helps them develop programs around different segments, for example by sending the very best fit, likely-to-buy leads directly to their top reps. Our Infer Net-New Leads offering provides sales teams with a new source of high quality prospects by partnering…

    Marketing Technology Blog- 16 readers -
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