Predictive Scoring

  • What is Predictive Marketing?

    … The foundational principals of database marketing are that you can analyze and score a set of prospects based on their similarity to your actual customers. It’s not a new premise; we’ve been utilizing data for a few decades now to do this. However, the process was grueling. We used extract, transformation and load (ETL) tools to pull data from…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Infer Net New Leads: Identify and Send the Best Leads in Salesforce

    … as unstructured sources from the web. Few companies have the resources or expertise to mine their data and apply analytics that determine which prospects will buy their products, and when. Those that try to tackle the challenge with lead scoring in their marketing automation systems have to manually define rules based on their gut instinct and a small…

    Marketing Technology Blog- 17 readers -
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