Predictive Scoring

  • What is Predictive Marketing?

    … of Predictive Marketing Survey Report, the intersection of three factors has led to the accelerated growth of predictive marketing: Massive Amounts of Data – purchase history, behavior, and demographic data are now available from a multitude of sources. The Ubiquity of Access – access streaming data via virtually every tracked and connected resource…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Infer Net New Leads: Identify and Send the Best Leads in Salesforce

    … subset of a user’s activity. And while some companies have a steady stream of inbound leads, others depend on outbound sales and targeted marketing to drive growth. The most common approach is to buy large lists of questionable leads and hope to find a few good prospects, but this requires a lot of time and money. How is predictive scoring different…

    Marketing Technology Blog- 10 readers -
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