Preferred Marketing Developers

  • Marin Software Acquires SocialMoov

    … of the acquisition, with all SocialMoov employees being asked to remain. SocialMoov president Sylvain Eche will join the product team at Marin, while executive director, co-founder and general manager Veronique Bergeot will be added to the social team. Marin CEO David Yovanno said in a release announcing the acquisition: Social is the fastest…

    David Cohen/ AllFacebookin Affiliate Social Facebook Twitter- 10 readers -
  • STUDY: Facebook Ad Spend Shifts to Video, Mobile in 4Q 2014

    … dabbling in both. CTRs for mobile were nearly quadruple those of desktop. Other findings by Kinetic Social included: Effective cost per thousand impressions (CPM) was up 397 percent year-over-year. Clients shifted budgets away from external URL ads and photos and toward link ads and videos. CTRs on Facebook were highest for videos, followed by photos and links. Video CTRs were up 180 percent year-over-year. Mobile accounts for 89 percent of platform-targeted ad spending on Twitter.…

    David Cohen/ AllFacebookin Social Facebook Twitter- 21 readers -
  • 3Q Digital’s 2015 Facebook Predictions

    … knowledgeable and comfortable with the platform. However, the back-end metrics aren’t quite up to par yet. If Pinterest were to purchase Snapchat or a similar messaging application, that would put additional pressure on its competition. Facebook will continue its quest to take on Google and develop a full end-to-end marketing platform. As more…

    David Cohen/ AllFacebookin Social Twitter- 18 readers -
  • REPORT: Instagram Crushes Twitter in Engagement

    … When Instagram topped the 300 million-user mark earlier this month, it moved past Twitter in terms of total users, but according to Facebook Preferred Marketing Developer and social analytics platform Socialbakers, the Facebook-owned photo- and video-sharing network blows away Twitter in terms of engagement. Socialbakers found that from Sept. 9…

    David Cohen/ AllFacebookin Social Twitter- 9 readers -
  • What Works on Facebook for the Interbrand 100 Top Global Brands?

    … The Interbrand 100 top global brands average 10 Facebook posts per week, with photos accounting for the most successful posts in terms of engagement and restaurants representing the top-performing vertical, according to third-quarter-2014 data released Tuesday by Facebook Preferred Marketing Developer and social analytics platform Simply…

    David Cohen/ AllFacebookin Social- 13 readers -
  • Facebook to Page Admins: Create Call-to-Action Buttons

    … Several Facebook page administrators are seeing buttons on their pages’ cover images prompting them to create call-to-action buttons. Readers Veronica Gentili, Matteo Gamba and Guillaume Baratte tipped off AllFacebook on the new feature. In addition, Baratte, from KRDS, a Facebook Preferred Marketing Developer, noted that page admins can…

    David Cohen/ AllFacebookin Social Facebook- 8 readers -
  • REPORT: Retailers Surged on Facebook After 10 p.m. on Cyber Monday

    … Kinetic Social, a software-as-a-service provider and Facebook Preferred Marketing Developer, saw a late Cyber Monday rush for retailers. Findings by Kinetic Social included: Retailers posted their highest desktop conversion rate of the holiday weekend on Cyber Monday, and that rate was also higher on Saturday than on Black Friday. Clicks…

    David Cohen/ AllFacebookin Social- 8 readers -
  • Former Facebook PMD Manager, Shift Exec Adam Gerston Joins HYFN

    … as serving as the company’s day-to-day representative with Facebook. He will be based in San Francisco and report to executive VP of client partnerships and marketing Peter Pouliopoulos, who said in a release announcing the move: HYFN is thrilled to continue its solid growth and commitment to hiring the best talent by adding Adam Gerston to the team…

    David Cohen/ AllFacebookin Social Facebook- 7 readers -
  • Facebook to Route Support Queries from PMDs Through Support Dashboard

    Facebook is overhauling its support system for its Preferred Marketing Developers, announcing that in the next week, support queries will be routed through its Support Dashboard, rather than via PMD Support Forms. Marketing partnerships analyst Kristie Koo detailed the change in a post for the PMD News group: In an ongoing effort to provide better support and faster turnaro ...

    David Cohen/ AllFacebook- 10 readers -
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