Preferred Marketing Developers

  • Marin Software Acquires SocialMoov

    Cross-channel advertising cloud Marin Software, a Facebook Preferred Marketing Developer, announced that it will acquire social advertising platform and fellow PMD SocialMoov, which serves Facebook and Twitter. The two companies said they expect the transaction to close in mid-February, at a total price tag of $18.75 million — $8 million in cash and $10.

    David Cohen/ AllFacebook- 10 readers -
  • 3Q Digital’s 2015 Facebook Predictions

    … knowledgeable and comfortable with the platform. However, the back-end metrics aren’t quite up to par yet. If Pinterest were to purchase Snapchat or a similar messaging application, that would put additional pressure on its competition. Facebook will continue its quest to take on Google and develop a full end-to-end marketing platform. As more…

    David Cohen/ AllFacebookin Social Twitter- 23 readers -
  • REPORT: Instagram Crushes Twitter in Engagement

    … When Instagram topped the 300 million-user mark earlier this month, it moved past Twitter in terms of total users, but according to Facebook Preferred Marketing Developer and social analytics platform Socialbakers, the Facebook-owned photo- and video-sharing network blows away Twitter in terms of engagement. Socialbakers found that from Sept. 9…

    David Cohen/ AllFacebookin Social Twitter- 11 readers -
  • What Works on Facebook for the Interbrand 100 Top Global Brands?

    … The Interbrand 100 top global brands average 10 Facebook posts per week, with photos accounting for the most successful posts in terms of engagement and restaurants representing the top-performing vertical, according to third-quarter-2014 data released Tuesday by Facebook Preferred Marketing Developer and social analytics platform Simply…

    David Cohen/ AllFacebookin Social- 20 readers -
  • Facebook to Page Admins: Create Call-to-Action Buttons

    Several Facebook page administrators are seeing buttons on their pages’ cover images prompting them to create call-to-action buttons. Readers Veronica Gentili, Matteo Gamba and Guillaume Baratte tipped off AllFacebook on the new feature. In addition, Baratte, from KRDS, a ...

    David Cohen/ AllFacebook- 8 readers -
  • REPORT: Retailers Surged on Facebook After 10 p.m. on Cyber Monday

    … Kinetic Social, a software-as-a-service provider and Facebook Preferred Marketing Developer, saw a late Cyber Monday rush for retailers. Findings by Kinetic Social included: Retailers posted their highest desktop conversion rate of the holiday weekend on Cyber Monday, and that rate was also higher on Saturday than on Black Friday. Clicks…

    David Cohen/ AllFacebookin Social- 14 readers -
  • Facebook to Route Support Queries from PMDs Through Support Dashboard

    … should be the email address you want to be contacted at (work email address). This is still only a support channel for current PMDs. Future roadmap: Action items: Nothing! The way you submit requests to the team remains the same. Note: This is not a replacement for the bug tracker tool. Any bugs related to the application-programming interface and/or your app should still be logged through that portal. PMDs: What are your initial thoughts on this news? …

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
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