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If you’ve been running Facebook traffic lately and have been using a tracker like Thrive to track your clicks, you may have experienced an increasing level of click inflation. What happens is the number of clicks tracked in your tracker is WAY higher than what is actually logged in your Facebook account and what Facebook actually charges you.
… Facebook announced Wednesday that it will begin prefetching, or preloading advertiser sites, in order to boost its mobile performance and ease users’ frustration with slow load times. The social network also revealed in a Facebook for Business post that website landing page speed will become a factor in deciding which ads to show in order…