Premier Inn

Premier Inn is a British budget hotel chain and the UK's largest hotel brand, with over 50,000 rooms and more than 650 hotels. Originally opening under the "Travel Inn" brand name in 1987, it has been owned by Whitbread during its entire operation and was set up to compete with the Travelodge brand which was at the time owned by Forte. The company provides 70% of the total earnings of Whitbread. Premier Inn operates hotels at a variety of locations including city centres, suburbs and airports.
Posts about Premier Inn
  • Online reviews work, so why do so few hotels use them?

    … social proof. Premier Inn It's the same story for Premier Inn. No reviews on site, but some very good average review scores, as shown in Google snippets. It does use reviews in its PPC ads though. Malmaison I've found a hotel chain using customer reviews, but the manner of display is a little strange. For a start, it's easily missed, in the top…

    Graham Charlton/ Econsultancyin Paid Search Google- 2 readers -
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