Premium Content

  • The Pre-Roll Dilemma: Make Better Ads or Be Eaten By the Ad Blockers

    … completely. So what’s an advertiser to do? The answer: Own up to it and say, “Video ads need to get better.” To do this, advertisers must keep in mind these three distinct tiers in the ecosystem of video advertising: The top tier: Premium branded content produced by the content studios inside publishers, such as The New York Times, The Onion and AOL…

    AllTwitter- 10 readers -
  • Remente Personal Development App Launches Worldwide

    … on a scale of one to five. Users can describe their current mood by selecting one or more positive or negative adjectives, and they can write notes explaining their current feelings. The app displays a user’s average mood rating over the last seven and 30 days, and premium users can access advanced statistics related to how their mood has changed over…

    Inside Facebook- 11 readers -
  • Pixite Launches Pigment Adult Coloring Book App on iOS

    … and doodles, among others. Once users have selected an image (some are premium), they can color using eight coloring tools. When selecting a tool, users can customize the size of the drawing tip and the opacity of their work. Colors can be selected from a variety of palettes, and users can customize the shade of a selected color using a bar…

    Inside Facebook- 8 readers -
  • A Complete Guide to Facebook’s Q3 2015 Financial Results

    … would evolve on Facebook, and he responded: And to your question about long-form content, the more natural starting point for us is shorter-form content, which can either be social content or premium short-form content. But the vast majority of the content that’s consumed on Facebook just talking about video right now is people browsing through News…

    David Cohen/ AllTwitterin Social Facebook- 16 readers -
  • Repurposing Premium Content as an Email Course

    … of premium content. We’ve even spoken to people who have files of useful information they hoard until they need it. To us, this highlighted a problem: Great content is great, but if you don’t know it’s been read, it’s useless. So, how can you know for sure if someone’s reading what you send them? Repurposing Premium Content as an Email Course One…

    Relevancein EMail Content- 6 readers -
  • Driving Quality Leads: Better Than Going Viral

    …, while secondary goals include driving engagement, increasing visibility, and building trust. Your blog often captures the attention of individuals at the top of the marketing funnel, near the awareness stage, which presents an opportunity for your business to actively try to convert these readers into leads to engage with later. Here are some tips…

    Brian Honigman/ Relevancein Content- 18 readers -
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