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When monetizing a site through display advertising, the obvious area of focus in the primary real estate located above-the-fold. Because these sections of a site are seen by every visitor, there are more opportunities to generate ad revenue. Many sites overlook the revenue opportunity lower down on a webpage.
… This article is available to MonetizePros Premium members. To access in full, log in, or sign up for a free trial. We recently highlighted some common mistakes made with leaderboard ads and gave out a design idea that will improve performance. Below are three additional ideas for generating more revenue from the standard leaderboard ad unit…