Presentation Ideas

  • Love, politics and content marketing

    … In this new episode of The Marketing Companion, Tom Webster and I cover some of the highlights of the 2017 Content Marketing World. It was the first conference Tom and I attended together for some time so it was a good opportunity to compare notes on the content marketing spectacular. We discuss: Why Tom faced a nearly empty room for his…

    {grow}in Content- 16 readers -
  • How to write your first speech

    …. What does the audience need to know to support the change and action required by your speech? 5. Add your personal style Go back and identify the examples, stories, data, and metaphors you’ll use to support each of the main concepts in your presentation. Which of those might be a good way to open the talk? Look for something that frames the goal…

    {grow}in How To's- 19 readers -
  • Save this guide on how to moderate a panel discussion

    … By Mark Schaefer I’ve been asked to moderate many corporate and conference panels over the years and I’ve become pretty good at it. So I thought I would pass along some of the things I’ve learned from my experiences. Save this post so you’ll be ready when it’s your time to take the stage! 1. Don’t worry about a preparation call This may seem…

    {grow}in Social How To's- 9 readers -
  • How to Host a Marketing Conference That Doesn’t Tank

    …, worthwhile marketing conference and an expensive waste of time lies in the planning. It might seem tiresome and overly picky to think through every contingency before an event, but in nailing down questions in advance, you ensure that your event runs smoothly. When things run smoothly, people can plan their sessions and still have time to experience…

    {grow}in How To's- 18 readers -
  • Five tips to prepare for your first international speaking assignment

    … the territory Weeks before the talk, I start to read a newsfeed about the country and city I’m visiting. It can be something as simple as doing a daily web search for the news in that country. This way I get a feel for the political issues, potential hot buttons, and ideas I can use to “localize” the content. I always try to use some local…

    {grow}- 13 readers -
  • Highlights from my #SMMW keynote speech

    … patterns. The economic value of content is zero unless it is seen and shared. This suggests we need to develop a core competency focused on content ignition, in addition to content creation and audience building. We need to find and nurture our Alpha Audience, the elite group of people who share our content the most. Too many marketers…

    {grow}in SEO Content- 19 readers -
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