• BNR 175: Offline influence is more important than online influence

    … for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. On My Desk Sarah recommended Mark Masters’ You Are the Media podcast Nic recommended Ricky Nowak’s book How to Make Good People Great Leaders And Trevor suggested David Hieatt’s How a Simple…

    Lush Digital- 13 readers -
  • Here’s how to get executives excited about SEO

    … present it to align well with current budgeting and company strategy, do so. Overall, try to hand executives the ready-made case they need to fully convince both themselves and others how a greater investment in SEO will positively affect the bottom line. 2) Prepare a presentation that’s focused, powerful, and to the point Take the time…

    Search Engine Watch- 5 readers -
  • Analytics for Every Stage of Business Growth

    This weekend I had the pleasure of speaking at the DMSS conference in Bali. This was the first year of DMSS, and the conference was an incredible success. To me, the main success metric for a conference is the quality of ideas that you walk away with from the speeches you attend, plus how much knowledge you gain from the informal conversations you have in between sessions.

    Jeff Sauer/ Depth of Knowledge- 12 readers -
  • Use These 4 Copywriting Pillars to Craft Kickass Presentations

    … I love presentations. I love going to them and I love giving them. You have a defined amount of time, during which a bunch of people come together to listen to a message. Whether your presentation is online (a SlideShare, a webinar) or in the real world (a talk to a large or small audience), Read More... The post Use These 4 Copywriting Pillars to Craft Kickass Presentations appeared first on Copyblogger. …

    Sonia Simone/ Copyblogger- 9 readers -
  • Why aren’t you speaking? (Survey results)

    … have something like that? How can I promote my webinars or get interviewed? Several people mentioned difficulty in getting an audience. One person said he/she didn’t have a list of followers. Another said, “Getting people to sign up online hasn’t worked yet.” A third said, “I’ve found it difficult to win paying opportunities.” There are different…

    Ellen Finkelstein/ Change the World Marketing- 14 readers -
  • 10 Trends Driving Visual Content Marketing in 2017 (Infographic)

    … percent said the same of data visualizations and charts and 20.2 percent saw the most engagement with videos and presentations. When it comes to marketing strategy going into 2017, marketers are in agreement on the best ways forward: 60 percent said visual content is “absolutely necessary,” and 31 percent said it is “very important.” It doesn’t…

    AllTwitterin Content- 29 readers -
  • Microsoft Adds Drawing Tools to Word, Excel, PowerPoint iOS Apps

    …, highlighter and eraser. Users can select from multiple drawing colors, as well as line thickness options. The Excel and PowerPoint apps also include an additional option, “Convert to Shapes,” which turns drawn shapes, such as rectangles and circles, into rigid shapes. Finally, the PowerPoint app includes a “Lasso Select” option, which allows users…

    Inside Facebook- 17 readers -
  • 5 Social Media Content Formats Your Business Needs

    … There are 5 key social media content formats. Each has its own specific characteristics to attract your target audience on social media. 1. Social Media Content Format: Text Text tends to be the densest and most difficult to consume social media content format. Users read about 20% of the text on the average page according to usability expert Jakob…

    Heidi Cohen/ Heidi Cohenin Social Content Blogging- 48 readers -
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