Ready-to-wear or prêt-à-porter (pronounced: [pʁɛ.ta pɔʁ.te]; often abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for factory-made clothing, sold in finished condition, in standardized sizes, as distinct from made to measure or bespoke clothing tailored to a particular person's frame. Off-the-peg is sometimes used for items which are not clothing, such as handbags.Ready-to-wear has rather different connotations in the spheres of fashion and classic clothing. In the fashion industry, designers produce ready-to-wear clothing intended to be worn without significant alteration, because clothing made to standard sizes fits most people.
Posts about Pret-A-Porter
  • Closing the Gaps in the Content + Commerce Trend

    … glossy, editorial content is provided to affiliates, bloggers, and shared through social media. Shopping APIs that have the ability to plug commerce features into content and connect them to the commerce system (such as Elastic Path’s ecommerce API) could support transactions outside of the brand or retailer’s website, making them “pret-a-porter…

    Linda Bustos/ Get Elasticin Social Content Facebook YouTube- 10 readers -
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