Preventing Click Fraud

  • 4 Ways to Combat Growing Display Advertising Fraud

    … transparency from their advertising partners, it’s becoming clear that at least half of the paid online display advertising that ad networks, agencies, and media buyers have been selling in the past few years isn’t actually viewed by humans. This is the result of impression-based outcomes that are very ripe for fraud. From pop-unders to bots’ clandestine…

    Robert Glazer/ Relevancein Display- 9 readers -
  • Click Fraud: Can You Identify It On Your Own?

    …, click fraud is a very real problem for PPC, but how do you know it’s happening and what can you do about it? Click fraud is a tricky practice that thrives on the difficulty of its detection. This is in part a result of other marketing concerns, like combating the effects of ad blocking software. Luckily, when we turn our attention back to click fraud…

    Larry Alton/ Relevancein Paid Search- 13 readers -
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