Preventing Click Fraud

  • 4 Ways to Combat Growing Display Advertising Fraud

    … programmatic buying platforms. You can also watch out for click fraud by checking the IAB’s bot list. Align your agency’s incentives to a “Return on Ad Spend” model rather than simply structuring them on the basis of how much you spend. Finally, make sure all commissions and kickbacks are fully disclosed. 3. Finesse Your Funnel, and Measure Downstream…

    Robert Glazer/ Relevancein Display- 13 readers -
  • Click Fraud: Can You Identify It On Your Own?

    …, click fraud is a very real problem for PPC, but how do you know it’s happening and what can you do about it? Click fraud is a tricky practice that thrives on the difficulty of its detection. This is in part a result of other marketing concerns, like combating the effects of ad blocking software. Luckily, when we turn our attention back to click fraud…

    Larry Alton/ Relevancein Paid Search- 14 readers -