Preventing Click Fraud

  • 4 Ways to Combat Growing Display Advertising Fraud

    … through laser-targeted ads based on consumer demographics, psychographics, affinities and behaviors. If your display strategy is still rooted in simple awareness-based banner ads, you’re missing out. Adjust your approach by looking beyond impressions and measuring success on the basis of performance (leads acquired and products purchased). Display…

    Robert Glazer/ Relevancein Display- 10 readers -
  • Click Fraud: Can You Identify It On Your Own?

    …, click fraud is a very real problem for PPC, but how do you know it’s happening and what can you do about it? Click fraud is a tricky practice that thrives on the difficulty of its detection. This is in part a result of other marketing concerns, like combating the effects of ad blocking software. Luckily, when we turn our attention back to click fraud…

    Larry Alton/ Relevancein Paid Search- 14 readers -
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