Preventing Click Fraud

  • 4 Ways to Combat Growing Display Advertising Fraud

    … programmatic buying platforms. You can also watch out for click fraud by checking the IAB’s bot list. Align your agency’s incentives to a “Return on Ad Spend” model rather than simply structuring them on the basis of how much you spend. Finally, make sure all commissions and kickbacks are fully disclosed. 3. Finesse Your Funnel, and Measure Downstream…

    Robert Glazer/ Relevancein Display- 30 readers -
  • Click Fraud: Can You Identify It On Your Own?

    … and want to cut your profits, when clients are trying to make money from your ads, or when customers use ads as a navigational tool. Whatever the source, click fraud decouples advertisements from their function in customer conversions. If you understand the world of pay per click advertising, it’s very clear how click fraud can become a big problem…

    Larry Alton/ Relevancein Paid Search- 20 readers -