Preventing Click Fraud

  • 4 Ways to Combat Growing Display Advertising Fraud

    … programmatic buying platforms. You can also watch out for click fraud by checking the IAB’s bot list. Align your agency’s incentives to a “Return on Ad Spend” model rather than simply structuring them on the basis of how much you spend. Finally, make sure all commissions and kickbacks are fully disclosed. 3. Finesse Your Funnel, and Measure Downstream…

    Robert Glazer/ Relevancein Display- 34 readers -
  • Click Fraud: Can You Identify It On Your Own?

    … Published 2 hours ago 38 Involved in the pay per click marketing scene? Then you’re very familiar with the fact that “PPC management is becoming more challenging, particularly over the past several months with the dramatic increase in search volume for mobile searches,” according to Webrageous, a PPC management company. Furthermore, click…

    Larry Alton/ Relevancein Paid Search- 22 readers -
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