Preview Pane

  • Monday Catch-up: Holiday Tips, Constant Contact and a New Webinar

    … Happy Monday and welcome back to the work week. Here’s a few things you should know … Only 47% of B2C marketers optimized their preview text during the 2014 holiday Marketing Land reports a lack of preview text optimization last year – a real missed opportunity for increasing email opens. They also offer 10 great tips for a successful holiday…

    Movable Ink Blogin EMail- 10 readers -
  • It’s a mobile world in email. Don’t forget the preview pane.

    … in the preview pane can actually get your reader to take an action and click to open. The preview pane is an email component on mobile and desktop alike, but considering that 66% of emails are opened first in mobile, it’s in that handheld format where the preview text story can make the biggest impact. Best Practices Still Matter It’s sometimes surprising…

    Movable Ink Blogin EMail- 5 readers -