Price Testing

  • How to Master the Art & Science of Ecommerce Conversion

    … the transaction. Pricing plays a role in conversion, too. Carlos del Rio from Unbounce explained that while price testing may be a good idea, public price testing is not. Arbitrarily varying prices can lead to legal and ethical issues. Despite the risks, many websites use test prices and the fluctuation is regular. This could be one of the biggest…

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