• Generate New Blog Post Ideas: Yes You Can!

    … for a hipster and hell for the granny set. I love Mason-Dixon Knits’s Ann Shayne’s product review of a 12 year old knitting project. Blog Post Idea: Product Review – Example: Mason Dixon Knits 3. Cyclical Content Every blog must publish content on a regular basis. You need to build reader expectations for your articles. To accomplish this, write…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • 2017 Content Marketing Resolutions

    …, not the right stuff. Content metrics must move from what we can measure to what needs to be measured to drive profitable business. I like Rebecca Lieb’s content marketing metrics framework. It includes a variety of key elements to assess content marketing effectiveness. Since you may find this approach too complex to implement, start small with these…

    Heidi Cohen/ Heidi Cohenin Content- 45 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … half of B2B marketers expect them to be critical to 2017 content marketing. In fact, it’s top tactic on their list. (Content Marketing Institute/MarketingProfs’s 2017 B2B research) 3 Key B2B blog challenges Before we show you how to maximize B2B blog results, let’s examine 3 key B2B blog challenges that hinder blog success. 1. Most B2B blogs don’t…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 44 readers -
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