Pricing Strategy

A business can use a variety of pricing strategies when selling a product or service. The Price can be set to maximize profitability for each unit sold or from the market overall. It can be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market. Businesses may benefit from lowering or raising prices, depending on the needs and behaviors of customers and clients in the particular market. Finding the right pricing strategy is an important element in running a successful business.
Posts about Pricing Strategy
  • 5 Pricing Strategies for Savvy E-commerce Sellers

    … enough. We know ending a price in a 9, even on a barely lowered price, is effective based on research from MIT and the University of Chicago. When they sampled product price reactions for $34, $39, and $44, the $39 product outsold all the others in the test group. Just keep in mind that this pricing strategy may work with some consumer groups…

    Lawrence Tam- 12 readers -
  • The Top 3 Ecommerce Pricing Strategy Trends

    …Have you ever wondered how online retailers manage to differentiate themselves despite selling the exact same merchandise? Pricing in ecommerce is an essential way for retailers to stand out and secure customer loyalty. There are three different pricing strategies that … Continue reading → (Read more...) The post The Top 3 Ecommerce Pricing Strategy Trends appeared first on - Promodo Blog. …

    Ekaterina Golovinova/ Promodo Blog- 25 readers -
  • What Story Does Your Pricing Strategy Tell?

    … the Denver market, Frontier struggled in the same price tier (low cost carrier) and made the switch to the “ultra low cost carrier” category with this pricing change. And now it’s a brand new story for Frontier – one they could have told better in their email to loyal customers. Backlash seemed significant on social media yet the major media supports…

    Lisa Gerber/ Vocus Blogin Content- 15 readers -
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