Prime Day

  • Amazon’s Prime Day Brought Buyers to Other Brand Retailers As Well

    … by its rivals. This is still Amazon’s sales event, giving the company a greater lift versus its peers. According to Slice Intelligence, last year Target and Walmart shoppers spent more money with those respective retailers on Cyber Monday and Black Friday than on Prime Day, when attention was focused on Amazon. That does not mean there is not room…

    Street Fight- 25 readers -
  • How Amazon Prime Day Can Give Other Retail Brands a Boost

    … On Amazon‘s biggest sale day of the year, consumers are not alone in watching will be up for grabs. Brands that do not have Amazon in their name are also looking for ways to benefit from the heightened shopping activity expected on this “retail holiday,” says Jaysen Gillespie, vice president of data science and analytics for Criteo. His company…

    Street Fightin How To's- 17 readers -
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