Print & Publishing

  • Oprah, Magic, and Muggles: How to Sell Books With Social Media

    It’s time for bestselling author J.K. Rowling to announce the release of her long-awaited autobiography, Oh, Magical Me. With press interviews and fan events across the nation, the day will be packed with activity. The next 12 to 24 hours are crucial. Here are the apps that will drive social traffic, increase pre-sales, and measure the day’s success. It’s quiet in the office.

    Hootsuite- 11 readers -
  • Social Success in Print and Publishing: A Toolkit of Best Practices

    … The print and publishing industry has always excelled at creating great content. Today, the challenge is how to get this content to new audiences online and retain readership as media consumption becomes increasingly fragmented. Discover how forward-thinking print and publishing organizations are using social media to reach new audiences, build…

    Hootsuitein Social- 6 readers -