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It’s time for bestselling author J.K. Rowling to announce the release of her long-awaited autobiography, Oh, Magical Me. With press interviews and fan events across the nation, the day will be packed with activity. The next 12 to 24 hours are crucial. Here are the apps that will drive social traffic, increase pre-sales, and measure the day’s success. It’s quiet in the office.
… Print and publishing companies are a natural fit for social media, where high quality content is always in demand. However, adapting to this new world presents a distinct set of challenges for the industry. In our recent webinar, Typesetting to Tweeting: Print & Publishing in a Social World, you’ll hear how industry leaders from Local World…
… The print and publishing industry has always excelled at creating great content. Today, the challenge is how to get this content to new audiences online and retain readership as media consumption becomes increasingly fragmented. Discover how forward-thinking print and publishing organizations are using social media to reach new audiences, build…