Private Marketplace

  • Header bidding: What marketers need to know

    … that first booth, right by the entrance. That’s why advertisers covet the ability to have that first look. That’s why they’re bidding more for it, and that’s why they will continue to bid more for it. How to access the header bidding auction As a marketer, the first step to buying ad inventory from header auctions is to use a demand-side platform…

    Ratko Vidakovic/ Marketing Landin Display- 35 readers -
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