Private Marketplaces

  • Header bidding: What marketers need to know

    … that first booth, right by the entrance. That’s why advertisers covet the ability to have that first look. That’s why they’re bidding more for it, and that’s why they will continue to bid more for it. How to access the header bidding auction As a marketer, the first step to buying ad inventory from header auctions is to use a demand-side platform…

    Ratko Vidakovic/ Marketing Landin Display- 35 readers -
  • How to protect yourself against ad fraud

    … whitelists and blacklists is that it’s a reactive and manual process. It also isn’t perfect, since some bad actors can spoof their impressions to evade such tactics. Regardless, you should still use them — especially since they provide a competitive advantage against other less-diligent advertisers. Step 5: Consider private marketplaces Private…

    Ratko Vidakovic/ Marketing Landin Display How To's- 24 readers -