Private Marketplaces

  • How to protect yourself against ad fraud

    … whitelists and blacklists is that it’s a reactive and manual process. It also isn’t perfect, since some bad actors can spoof their impressions to evade such tactics. Regardless, you should still use them — especially since they provide a competitive advantage against other less-diligent advertisers. Step 5: Consider private marketplaces Private…

    Ratko Vidakovic/ Marketing Landin Display How To's- 9 readers -