Private Marketplaces

  • Header bidding: What marketers need to know

    … In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private marketplaces and the open RTB (real-time bidding) auction. Since writing that series, a new ad technology known as “header bidding” has grown in adoption by publishers. Because of its transformative impact…

    Ratko Vidakovic/ Marketing Landin Display- 30 readers -
  • How to protect yourself against ad fraud

    … whitelists and blacklists is that it’s a reactive and manual process. It also isn’t perfect, since some bad actors can spoof their impressions to evade such tactics. Regardless, you should still use them — especially since they provide a competitive advantage against other less-diligent advertisers. Step 5: Consider private marketplaces Private…

    Ratko Vidakovic/ Marketing Landin Display How To's- 19 readers -