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The multiplatform advertising campaign backing Facebook Live added a new television spot Monday focused on sports. FacebookLiveSportsTVAd from SocialTimes on Vimeo. Facebook said in a blog post Monday that 650 million of its users are connected to at least one sports page, adding that Facebook Live videos spur 10 times more comments than non-live videos.
… popular on YouTube, and when it comes to sports games, EA Sports' Madden NFL 15 is the reigning champ. The official ad for Madden NFL 15 topped the August YouTube Ads Leaderboard—it currently has over 10M views—beating out a new spot for FIFA 15. To promote the game this season, EA Sports is reaching second-screening, meme-loving fans…