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Content marketing studies tend to be happy-go-lucky affairs. Companies are investing more money, executives are buying in, teams are more sophisticated, and so on. Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. CMI’s analysis of B2B content marketing is a prime example of how to get earned media.
… Developing strong, cornerstone content is one of the most important things you can do when trying to expand your audience, customer base and business online. Not only does great content help you attract high-quality target audience members and establish a foundation of trust, but it also contributes to your SEO strategy. When you have [...] The post Checklist For Creating Powerful Cornerstone Content appeared first on Search Engine People Blog. …
… a traditional marketing structure to roles aligned with a customer journey strategy.” In other words, brands are looking for employees who can solve specific customer problems, rather than people who can perform a particular skill. Whether you’re hiring or looking to get hired, that’s big news. Team players In his recent article about the importance…
…, Tangerine can’t be that fast. To combat the lengthy approval process, Diehl and his team had to devise a plan. “What we do is get the buy-in from all of the legal and compliance folks and anyone on our marketing team that’s part of the collateral review process,” Diehl said. “People are warned in advance.” Once the concept gets approved…