• B2B Marketing: Using behavioral data to create a customer-centric website

    … going to be able to convert them a little bit more efficiently,” he said. At the end of the process, that hypothesis was proven true, with website conversions going up 42%. “It wasn’t new content, it wasn’t new visitors,” he said. “It was just a new way of presenting that content to the visitor that was more aligned to their profile.” Take…

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