Procter & Gamble

  • The Attribution Challenge in Social

    … discussing how TV’s power is in decline, but social will only occupy a higher space in marketers’ plans if it can tackle larger questions about attribution, measurement and analytics. Social needs to demonstrate what marketers are getting with their investment and how those campaign metrics ultimately drive growth to their bottom line. Doing so means…

    AllFacebookin Social Facebook- 11 readers -
  • Shareablee Becomes Facebook Media Solutions Partner

    … Media measurement solution Shareablee is the newest Facebook Media Solutions partner. Shareablee’s clients include CBS, NBC, ESPN, Fox News, CNN, the National Basketball Association, Warner Bros, Procter & Gamble, Hulu, AOL and Luxottica. The company said in a release that Facebook will provide it with dedicated technical and business…

    David Cohen/ AllTwitterin Social Facebook- 14 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … to reach a wide audience through multiple channels, including TV, should use a broad-reach strategy. As the article underscored, Procter & Gamble does not intend to spend less on Facebook, only differently with broader targeting. Advertisers experiment with new precise ad targeting In the past few years, SocialCode has seen many CPG brands experiment…

    AllFacebookin Facebook- 13 readers -
  • The Mobile App 2016 Rio Summer Olympics Sponsors Should Create

    … will be exciting, exotic and grand for sure. To help you pace with all the action, a mobile-first approach to games management will ensure that these games are at the absolute top of the podium. Patrick Reynolds is the vice president of marketing at mobile marketing firm SessionM. …

    AllTwitterin Mobile- 16 readers -
  • The Next Evolution of Marketing – Book Interview

    … over half of the book to real-life experiences from my career creating and executing this type of program as a brand manager at Procter & Gamble and an agency lead at WPP. You’ll find tips on how to sell in, measure success, and overcome barriers to launching your own meaningful marketing programs. How do you describe yourself professionally…

    Heidi Cohen/ Heidi Cohen- 12 readers -
  • Sweetspot: A Mobile First, Workflow-Powered Digital Dashboard

    … to effectively service their Fortune 100 clients, Sweetspot values extreme scalability. Corporate Templates™ and the ability to copy across indicators within accounts is just another way that Sweetspot takes manual effort out of reporting and saves organizations time. Current Sweetspot clients include Royal Dutch Shell, Procter & Gamble, Santander, Red Bull, Mapfre, BBVA, Philips, The Boston Globe, FastCompany, Inc.com, Martha Stewart and The Green Bay Packers. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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