Procter & Gamble

  • The Attribution Challenge in Social

    … Earlier this year, Procter & Gamble announced that it would invest less money in narrowly targeted Facebook ads, questioning if that was the best model for it to use to reach consumers. Predictably, the comments were met with diverse and competing perspectives from thought leaders and practitioners in an industry that continues to present…

    AllFacebookin Social Facebook- 15 readers -
  • Shareablee Becomes Facebook Media Solutions Partner

    … Media measurement solution Shareablee is the newest Facebook Media Solutions partner. Shareablee’s clients include CBS, NBC, ESPN, Fox News, CNN, the National Basketball Association, Warner Bros, Procter & Gamble, Hulu, AOL and Luxottica. The company said in a release that Facebook will provide it with dedicated technical and business…

    David Cohen/ AllTwitterin Social Facebook- 22 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … line. Buying very targeted, smaller audiences resulted in higher CPMs (cost per thousand impressions), but not much else. These higher CPMs rank poorly in Media Mix Modeling (MMM) results, a method marketers use to attribute sales or other outcomes to different media investments. Note that this outcome of shifting to broader reach was for brands…

    AllFacebookin Facebook- 17 readers -
  • The Mobile App 2016 Rio Summer Olympics Sponsors Should Create

    … will be exciting, exotic and grand for sure. To help you pace with all the action, a mobile-first approach to games management will ensure that these games are at the absolute top of the podium. Patrick Reynolds is the vice president of marketing at mobile marketing firm SessionM. …

    AllTwitterin Mobile- 20 readers -
  • The Next Evolution of Marketing – Book Interview

    … over half of the book to real-life experiences from my career creating and executing this type of program as a brand manager at Procter & Gamble and an agency lead at WPP. You’ll find tips on how to sell in, measure success, and overcome barriers to launching your own meaningful marketing programs. How do you describe yourself professionally…

    Heidi Cohen/ Heidi Cohen- 16 readers -
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