Procter & Gamble

  • Shareablee Becomes Facebook Media Solutions Partner

    … Media measurement solution Shareablee is the newest Facebook Media Solutions partner. Shareablee’s clients include CBS, NBC, ESPN, Fox News, CNN, the National Basketball Association, Warner Bros, Procter & Gamble, Hulu, AOL and Luxottica. The company said in a release that Facebook will provide it with dedicated technical and business…

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … to reach a wide audience through multiple channels, including TV, should use a broad-reach strategy. As the article underscored, Procter & Gamble does not intend to spend less on Facebook, only differently with broader targeting. Advertisers experiment with new precise ad targeting In the past few years, SocialCode has seen many CPG brands experiment…

    AllFacebookin Facebook- 10 readers -
  • The Mobile App 2016 Rio Summer Olympics Sponsors Should Create

    … to late-night Caipirinhas (plus the obligatory hats, T-shirts and commemorative merchandise). Rio gets hot, so Coca-Cola can give you a beverage refreshment treasure map of where all of its vending machines and Coke venues are located throughout the games and Rio more broadly. With GPS, giving you turn-by-turn, step-by-step directions through the sweaty…

    AllTwitterin Mobile- 12 readers -
  • The Next Evolution of Marketing – Book Interview

    … over half of the book to real-life experiences from my career creating and executing this type of program as a brand manager at Procter & Gamble and an agency lead at WPP. You’ll find tips on how to sell in, measure success, and overcome barriers to launching your own meaningful marketing programs. How do you describe yourself professionally…

    Heidi Cohen/ Heidi Cohen- 10 readers -
  • Sweetspot: A Mobile First, Workflow-Powered Digital Dashboard

    … to effectively service their Fortune 100 clients, Sweetspot values extreme scalability. Corporate Templates™ and the ability to copy across indicators within accounts is just another way that Sweetspot takes manual effort out of reporting and saves organizations time. Current Sweetspot clients include Royal Dutch Shell, Procter & Gamble, Santander, Red Bull, Mapfre, BBVA, Philips, The Boston Globe, FastCompany,, Martha Stewart and The Green Bay Packers. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 11 readers -
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