Procter & Gamble

  • The Attribution Challenge in Social

    … Earlier this year, Procter & Gamble announced that it would invest less money in narrowly targeted Facebook ads, questioning if that was the best model for it to use to reach consumers. Predictably, the comments were met with diverse and competing perspectives from thought leaders and practitioners in an industry that continues to present…

    AllFacebookin Social Facebook- 18 readers -
  • The Secret to Executing a Successful Agile Marketing Plan

    … will be the brands able to capture market share and, ultimately, sales and loyalty long-term. An agile marketing campaign is one in which marketers develop branded content in response to real-time events. During the 2016 Summer Olympic Games, for example, brands like Visa and Procter & Gamble ran ads about the events in Rio de Janeiro, cleverly combining…

    AllTwitter- 33 readers -
  • Shareablee Becomes Facebook Media Solutions Partner

    … Media measurement solution Shareablee is the newest Facebook Media Solutions partner. Shareablee’s clients include CBS, NBC, ESPN, Fox News, CNN, the National Basketball Association, Warner Bros, Procter & Gamble, Hulu, AOL and Luxottica. The company said in a release that Facebook will provide it with dedicated technical and business…

    David Cohen/ AllTwitterin Social Facebook- 29 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … ago tried targeting ads for its Febreze air freshener at pet owners and households with large families. The brand found that sales stagnated during the effort, but they rose when the campaign on Facebook and elsewhere was expanded last March to include anyone over 18.” Brand marketers–especially consumer-packaged-goods companies–that need…

    AllFacebookin Facebook- 22 readers -
  • The Mobile App 2016 Rio Summer Olympics Sponsors Should Create

    … to attendees. When Olympic-goers get off the plane in Rio, they should receive a push notification that the Games experience of their dreams is literally in the palm of their hands. The first thing they’d see when opening the app is the local time, brought to you by Omega. Rather than the usual bland and soulless digital display, a full-takeover should…

    AllTwitterin Mobile- 24 readers -
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