Procter & Gamble

  • The Attribution Challenge in Social

    … marketers with a dizzying array of solutions. On its face, this public expression of doubt appears to directly undermine a foundational brick of Facebook’s value proposition to marketers and further fuels the ongoing debate about how to maximize the return on ad spend in social channels. In reality, the comment was not an indictment…

    AllFacebookin Social Facebook- 18 readers -
  • The Secret to Executing a Successful Agile Marketing Plan

    … will be the brands able to capture market share and, ultimately, sales and loyalty long-term. An agile marketing campaign is one in which marketers develop branded content in response to real-time events. During the 2016 Summer Olympic Games, for example, brands like Visa and Procter & Gamble ran ads about the events in Rio de Janeiro, cleverly combining…

    AllTwitter- 33 readers -
  • Shareablee Becomes Facebook Media Solutions Partner

    … Media measurement solution Shareablee is the newest Facebook Media Solutions partner. Shareablee’s clients include CBS, NBC, ESPN, Fox News, CNN, the National Basketball Association, Warner Bros, Procter & Gamble, Hulu, AOL and Luxottica. The company said in a release that Facebook will provide it with dedicated technical and business…

    David Cohen/ AllTwitterin Social Facebook- 29 readers -
  • Marketers Must Balance Targeting With Audience Reach

    … to reach a wide audience through multiple channels, including TV, should use a broad-reach strategy. As the article underscored, Procter & Gamble does not intend to spend less on Facebook, only differently with broader targeting. Advertisers experiment with new precise ad targeting In the past few years, SocialCode has seen many CPG brands experiment…

    AllFacebookin Facebook- 22 readers -
  • The Mobile App 2016 Rio Summer Olympics Sponsors Should Create

    … masses has never been easier. And while people think of Coke as the iconic bottle or signature red can, the company owns dozens of brands like Dasani, Schweppes and Powerade. Over the course of 17 Olympic sized (and length) days and nights of events, each could play a critical role. This brings us to the lead Olympic sponsor, Procter & Gamble…

    AllTwitterin Mobile- 24 readers -
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