Proctor & Gamble

  • At Mobile Innovation Summit a Focus on Customer Experience and Paths to Purchase

    … participated in a dozen panels and presentations this week defined the successes their brands have seen in reaching a younger audience, they got heated over digital advertising strategy, and they analyzed the customer experience. Coca-Cola’s senior vice president for customer marketing, Dana Barba, walked the audience through the company’s process…

    Street Fight- 23 readers -