Proctor & Gamble

  • #SFSNYC VIDEO: Hyperlocal Marketing Without a Location

    … everything from the wealth of market research sources P&G has at its disposal to channel marketing strategies to on-the-ground local initiatives in emerging markets like India, where smartphone usage is not yet the norm. In the rapid-fire interview, Learmonth quizzed Kapoor about P&G’s marketing mix, referencing a statement from P&G CEO A. G…

    Street Fight- 14 readers -
  • The Biggest Audience Isn’t Always the Best

    …, not for a lack of options, but because they valued the relationship with the person selling to them. Today’s brands need to think about their customers the same way. 2. Stand for something When I did a quick poll around the office about brands that care about customer issues, my colleagues threw out names like Chipotle, Dove, and Toms. Each makes…

    The Content Strategist- 10 readers -
  • 6 Ways Brands Can Engage Social Communities & Causes

    … the perfect place where brand (selling outdoor apparel and equipment) and community (how customers use those products) intersect and they report annually on the value this initiative provides to the outdoor community. 2. Anticipate or Listen for a Need Unfortunately, natural disasters happen frequently and the need to help those in need is ongoing. Tide…

    State of Digitalin Social- 11 readers -