Proctor & Gamble

  • #SFSNYC VIDEO: Hyperlocal Marketing Without a Location

    … #SFSNYC VIDEO: Hyperlocal Marketing Without a Location November 2, 2015 by Noah Elkin Leave a Comment Filed Under: #SFSNYC In a wide-ranging Street Fight Summit fireside chat with Michael Learmonth, International Business Times‘ global tech editor, Ajay Kapoor, who oversees global business solutions for Procter & Gamble, covered…

    Street Fight- 15 readers -
  • The Biggest Audience Isn’t Always the Best

    …, not for a lack of options, but because they valued the relationship with the person selling to them. Today’s brands need to think about their customers the same way. 2. Stand for something When I did a quick poll around the office about brands that care about customer issues, my colleagues threw out names like Chipotle, Dove, and Toms. Each makes…

    The Content Strategist- 11 readers -
  • 6 Ways Brands Can Engage Social Communities & Causes

    … the perfect place where brand (selling outdoor apparel and equipment) and community (how customers use those products) intersect and they report annually on the value this initiative provides to the outdoor community. 2. Anticipate or Listen for a Need Unfortunately, natural disasters happen frequently and the need to help those in need is ongoing. Tide…

    State of Digitalin Social- 11 readers -
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