Proctor & Gamble

  • #SFSNYC VIDEO: Hyperlocal Marketing Without a Location

    … #SFSNYC VIDEO: Hyperlocal Marketing Without a Location November 2, 2015 by Noah Elkin Leave a Comment Filed Under: #SFSNYC In a wide-ranging Street Fight Summit fireside chat with Michael Learmonth, International Business Times‘ global tech editor, Ajay Kapoor, who oversees global business solutions for Procter & Gamble, covered…

    Street Fight- 10 readers -
  • The Biggest Audience Isn’t Always the Best

    …, not for a lack of options, but because they valued the relationship with the person selling to them. Today’s brands need to think about their customers the same way. 2. Stand for something When I did a quick poll around the office about brands that care about customer issues, my colleagues threw out names like Chipotle, Dove, and Toms. Each makes…

    The Content Strategist- 9 readers -
  • 6 Ways Brands Can Engage Social Communities & Causes

    … Hurricane Katrina hit, Proctor & Gamble wanted to do more than just donate money. Their Tide Loads of Hope program has washed more than 58,000 loads of clothes for those affected by natural disasters. They have also spearheaded fundraising by selling t-shirts and giving a percentage of proceeds from Tide to communities affected by natural…

    State of Digitalin Social- 7 readers -