Product Ads

  • Can you manage your inventory with Google Shopping?

    … We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product…

    Search Engine Landin Google- 35 readers -
  • Facebook Expands Desktop Video App Ads, Carousel Mobile App Ads

    … app engagement ads last month, and the feature is now available via Power Editor, the ads API and Facebook Marketing Partners. Banks wrote: The carousel format gives you more creative real estate in News Feed to showcase compelling imagery for your mobile app ad. You can showcase up to five images within a single ad unit, and Facebook will optimize the order of the images based on the relevance to each targeted individual. Developers: What are your early thoughts on these new advertising options? …

    David Cohen/ Inside Facebookin Social Facebook- 29 readers -
  • The Growing Importance of Product Ads for SMBs

    … The Growing Importance of Product Ads for SMBs April 30, 2015 - Posted by Jonathan Larkin to SEM & PPC Last week Bing announced that they were creating a beta program for Shopping Campaigns. This new emphasis on product ads comes on the heels of Facebook’s announcement that they were also entering the space. It may seem like this space…

    Jonathan Larkin/ Dex Media- 15 readers -
  • Facebook Launches Product Ads

    … By Justin Lafferty on Feb. 17, 2015 - 1:24 PM Facebook announced on Tuesday a way to highlight one or more products in an ad. Named Product Ads, Facebook has been testing this for a while (and multi-product ads are available in Power Editor), but announced a full rollout on Tuesday. Product Ads will be available through Power Editor…

    Justin Lafferty/ AllTwitterin Social Facebook- 17 readers -
  • Search Engine Marketing Helps Drive Back-to-School Sales

    …. Also, take advantage of Product Ads, which display your ad in a way that is visually compelling and include images, promotion text, pricing and your company name. Broad Match modifiers, meanwhile, expand your ads' reach by including words in your keywords in any order - not only the only the one you create - and by including words that are closely…

    John Cosley/ Search Engine Landin SEO- 29 readers -
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