Product Ads

  • Can you manage your inventory with Google Shopping?

    … is not selling as well as they had hoped, and they wish to boost the sales. On the face of it, Google Shopping seems like a good platform for this task. Advertisers can pay more to increase the exposure of a particular product, rather than bid on keywords alone (as is the case with standard text ads). Hence, advertisers often believe Google…

    Search Engine Landin Google- 21 readers -
  • The Growing Importance of Product Ads for SMBs

    … The Growing Importance of Product Ads for SMBs April 30, 2015 - Posted by Jonathan Larkin to SEM & PPC Last week Bing announced that they were creating a beta program for Shopping Campaigns. This new emphasis on product ads comes on the heels of Facebook’s announcement that they were also entering the space. It may seem like this space…

    Jonathan Larkin/ Dex Media- 7 readers -
  • Facebook Launches Product Ads

    … By Justin Lafferty on Feb. 17, 2015 - 1:24 PM Facebook announced on Tuesday a way to highlight one or more products in an ad. Named Product Ads, Facebook has been testing this for a while (and multi-product ads are available in Power Editor), but announced a full rollout on Tuesday. Product Ads will be available through Power Editor…

    Justin Lafferty/ AllTwitterin Social Facebook- 16 readers -
  • Search Engine Marketing Helps Drive Back-to-School Sales

    …. Also, take advantage of Product Ads, which display your ad in a way that is visually compelling and include images, promotion text, pricing and your company name. Broad Match modifiers, meanwhile, expand your ads' reach by including words in your keywords in any order - not only the only the one you create - and by including words that are closely…

    John Cosley/ Search Engine Landin SEO- 28 readers -
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