Product Ads

  • Can you manage your inventory with Google Shopping?

    … Shopping is the ideal means to proactively manage inventory and stock levels. However, behind this approach is the assumption that there is a direct relationship between what consumers search for and what they end up buying. So let’s take a closer look at the data to see how consumers actually behave. Do consumers always buy what they search…

    Search Engine Landin Google- 29 readers -
  • The Growing Importance of Product Ads for SMBs

    … The Growing Importance of Product Ads for SMBs April 30, 2015 - Posted by Jonathan Larkin to SEM & PPC Last week Bing announced that they were creating a beta program for Shopping Campaigns. This new emphasis on product ads comes on the heels of Facebook’s announcement that they were also entering the space. It may seem like this space…

    Jonathan Larkin/ Dex Media- 13 readers -
  • Facebook Launches Product Ads

    … of a single product. Brand Networks, a Facebook Strategic Preferred Marketing Developer, has been using product ads in beta, and found they deliver a 3.6X lift on ROI. Brand Networks worked with an e-commerce client, reaching more than 2.8 million of the company’s unique site visitors on Facebook. Here are some results: Based on a 24-hour post-click…

    Justin Lafferty/ AllTwitterin Social Facebook- 16 readers -
  • Search Engine Marketing Helps Drive Back-to-School Sales

    …. Also, take advantage of Product Ads, which display your ad in a way that is visually compelling and include images, promotion text, pricing and your company name. Broad Match modifiers, meanwhile, expand your ads' reach by including words in your keywords in any order - not only the only the one you create - and by including words that are closely…

    John Cosley/ Search Engine Landin SEO- 29 readers -
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