Product Assessment

  • Infographic: How Colors Influence Consumers

    Have you ever clicked on an ad or made a purchase just because a color caught your eye? If so, you’re not alone. According to a new infographic from TruConversion, a conversion rate optimization platform, 90 percent of product assessment is solely based on color. It shouldn’t be surprising, then, to learn that a company can see a 20 percent increase in conversions by making ju ...

    Amanda Walgrove/ The Content Strategist- 18 readers -
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