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The day that I bought my first MacBook Pro was a special one. I remember feeling how well the box was built, how the laptop was beautifully displayed, the location of the accessories… it all made for a very special experience. I continue to think that Apple has some of the best product packaging designers on the market. Every time I unbox any of their devices, it’s an experience.
…-level branding across social media channels. Here are a few tips to help guide you as you build out both your branding and social media strategy. 1. Small companies should focus on ONE brand. There are two ways to look at this. If you are a small company with limited marketing resources and a single product line, then you should focus on a single…