Product Data Feed

  • Give Your Product Feed The Attention It Deserves

    … conversion paths that had at least two touch points. For example, a user may have typed in a generic query and clicked our ad. Two days later that user remembered the brand name, typed in the query, and clicked the brand ad to convert. The generic query would get the assist while the brand term would be attributed the last click conversion. I took…

    Matt Umbro/ PPC Hero- 12 readers -