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… and optimization of the product feed. For advertisers with 1000s of products, deciding not to have a dedicated feed resource will result in lost revenue from a channel that has consistently proven to garner high performance. Most often this resource comes in the form of a feed provider. These providers offer an end-to-end solution from feed creation…
Want to see a 50% reduction in your price-related item disapprovals for your shopping campaigns? Use Google’s new automatic item updates. How Does It Work? If Google notices a difference between your product data in the Merchant Center and your website’s data your products will automatically be updated rather than disapproved if you enable automatic item updates.