Product Descriptions

    • How Amazon Hijacks Listings & What to do if it Happens to You

      I came across Efficient Era a few weeks back and got lost in all the quality information they provide. This blog post, by Bruce O., was of particular interest so, with permission, I’m sharing the saga of the Bluetooth keyboard. Take note so you know what to do if Amazon should ever do this to you! Every private-label Amazon seller knows it’s important to have full control ov ...

      Karon Thackston/ Marketing Words Blog- 12 readers -
  • 14 Ways to Spice Up Your Amazon/Ecomm Product Descriptions

    … downscale item, used in casseroles by cooks who prefer easy to elegant. Putting the two together in one sentence is bold and makes the reader rethink the use of an extremely ordinary item. The Trader Joe’s flyer turned out to be full of scrumptious descriptions, using a wide range of techniques for adding sizzle to everyday products. Whether you…

    Karon Thackston/ Marketing Words Blog- 19 readers -
  • 5 Tips that Boost Sales and Search Rankings for Ecommerce Sites

    … I’ve had my fair share of conversations with ecommerce site owners. The two issues that seem to always come up during the course of our discussions are search engine optimization (SEO) and sales. Frankly, some get it and some just don’t. Truthfully, most of what you read online regarding SEO and conversions is outdated misinformation that has…

    Karon Thackston/ Marketing Words Blog- 24 readers -