Product Descriptions

  • How Amazon Hijacks Listings & What to do if it Happens to You

    … I came across Efficient Era a few weeks back and got lost in all the quality information they provide. This blog post, by Bruce O., was of particular interest so, with permission, I’m sharing the saga of the Bluetooth keyboard. Take note so you know what to do if Amazon should ever do this to you! Every private-label Amazon seller knows it’s…

    Karon Thackston/ Marketing Words Blog- 21 readers -
  • 14 Ways to Spice Up Your Amazon/Ecomm Product Descriptions

    …: “Someone told us that Napoleon had one like this in his pocket to wipe his tears when he got defeated at Waterloo.” As you read through the rest of the list, be thinking of how you might add some of these twists to turn boring copy into writing that makes your catalog mouthwateringly enticing. #2 Little-Known Fact [Fresh cranberries] “One of only…

    Karon Thackston/ Marketing Words Blog- 22 readers -
  • 5 Tips that Boost Sales and Search Rankings for Ecommerce Sites

    … to evaluate where you stand in these five areas. Just making a few simple changes over time can bring significant increases in traffic and sales. If you want additional help, check out my e-course: Ecommerce Copywriting: Proven Strategies for Boosting Sales & Search Rankings. Save 40% until June 14, 2015 with coupon code ECOMM40 (no spaces). Please share this post with your friends.…

    Karon Thackston/ Marketing Words Blog- 27 readers -