Product Descriptions

  • How Amazon Hijacks Listings & What to do if it Happens to You

    … that Plugable submits don’t go through. The page is stuck like this. The culprit? Amazon. More specifically, Amazon Retail started selling the compact size of the Plugable keyboard, and overwrote the contents of the listing as a result. To understand why they’re allowed to do this, we have to take a look at how edit priority works for listings. Edit…

    Karon Thackston/ Marketing Words Blog- 13 readers -
  • 14 Ways to Spice Up Your Amazon/Ecomm Product Descriptions

    …: “Someone told us that Napoleon had one like this in his pocket to wipe his tears when he got defeated at Waterloo.” As you read through the rest of the list, be thinking of how you might add some of these twists to turn boring copy into writing that makes your catalog mouthwateringly enticing. #2 Little-Known Fact [Fresh cranberries] “One of only…

    Karon Thackston/ Marketing Words Blog- 19 readers -
  • 5 Tips that Boost Sales and Search Rankings for Ecommerce Sites

    … original copy for all your products can be a big challenge depending on the size of your site. But think of it this way: When you have the exact, same product descriptions and other content on your site that every other ecommerce reseller has, you are training visitors to look only at your price. Unless you give them something that others aren’t giving…

    Karon Thackston/ Marketing Words Blog- 25 readers -