Product Descriptions

  • How Amazon Hijacks Listings & What to do if it Happens to You

    … that Plugable submits don’t go through. The page is stuck like this. The culprit? Amazon. More specifically, Amazon Retail started selling the compact size of the Plugable keyboard, and overwrote the contents of the listing as a result. To understand why they’re allowed to do this, we have to take a look at how edit priority works for listings. Edit…

    Karon Thackston/ Marketing Words Blog- 12 readers -
  • 14 Ways to Spice Up Your Amazon/Ecomm Product Descriptions

    …: “Someone told us that Napoleon had one like this in his pocket to wipe his tears when he got defeated at Waterloo.” As you read through the rest of the list, be thinking of how you might add some of these twists to turn boring copy into writing that makes your catalog mouthwateringly enticing. #2 Little-Known Fact [Fresh cranberries] “One of only…

    Karon Thackston/ Marketing Words Blog- 19 readers -
  • 5 Tips that Boost Sales and Search Rankings for Ecommerce Sites

    … I’ve had my fair share of conversations with ecommerce site owners. The two issues that seem to always come up during the course of our discussions are search engine optimization (SEO) and sales. Frankly, some get it and some just don’t. Truthfully, most of what you read online regarding SEO and conversions is outdated misinformation that has…

    Karon Thackston/ Marketing Words Blog- 25 readers -