Product Descriptions

  • How Amazon Hijacks Listings & What to do if it Happens to You

    … that Plugable submits don’t go through. The page is stuck like this. The culprit? Amazon. More specifically, Amazon Retail started selling the compact size of the Plugable keyboard, and overwrote the contents of the listing as a result. To understand why they’re allowed to do this, we have to take a look at how edit priority works for listings. Edit…

    Karon Thackston/ Marketing Words Blog- 20 readers -
  • 14 Ways to Spice Up Your Amazon/Ecomm Product Descriptions

    … “Nicknamed ‘America’s Bechamel,” Cream of Mushroom Soup is…” This surprising comparison caught my eye on a Thanksgiving-themed Trader Joe circular, prompting me to skim the rest of the text-heavy flyer. Béchamel is French for the white sauce that is a foundational element in traditional upscale cuisine. Cream of mushroom soup is a decidedly…

    Karon Thackston/ Marketing Words Blog- 21 readers -
  • 5 Tips that Boost Sales and Search Rankings for Ecommerce Sites

    … I’ve had my fair share of conversations with ecommerce site owners. The two issues that seem to always come up during the course of our discussions are search engine optimization (SEO) and sales. Frankly, some get it and some just don’t. Truthfully, most of what you read online regarding SEO and conversions is outdated misinformation that has…

    Karon Thackston/ Marketing Words Blog- 27 readers -
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