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It’s no secret that a critical component to improving marketing success in any organization includes incorporating social listening and monitoring. Traditionally, the data-driven chief marketing officer gathered data from social platforms, converted them into actionable insights and brought them into the boardroom to prove to other C-levels how useful social data can be.
… be a marketer one moment and a product strategist the next. The kind of high-priority work you need to be doing in your business will probably shift from boots-on-the-ground work to management and leadership as you scale. If you don't have the ability to learn new things quickly, every role change will represent a huge roadblock and possibly even…
… marketing channel. But data from search engines can help with everything from inventory planning, to product development, to merchandising – basically anything that requires understanding consumer psychology. Smart usage of this data gives search marketing practitioners a chance to make an even bigger impact for their clients – and drive even more…