Product Differentiation

In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a firm's own products. The concept was proposed by Edward Chamberlin in his 1933 Theory of Monopolistic Competition.
Posts about Product Differentiation
  • Evolution in Digital Marketing Skill Sets

    …, Marketo, and Eloqua are in high demand. They bring value to the table by creating efficiencies in management and with their ability to connect the dots of information that allows marketers to make better decisions. But their value cannot be overshadowed by their complexity. This complexity makes the skills necessary to manage and interpret the software…

    Brad Miller/ Search Engine Watchin SEO- 7 readers -
  • Does the Internet allow more differentiation?

    … by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing…

    Search Engine Guide- 4 readers -
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