Product Differentiation

In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a firm's own products. The concept was proposed by Edward Chamberlin in his 1933 Theory of Monopolistic Competition.
Posts about Product Differentiation
  • Evolution in Digital Marketing Skill Sets

    … are key to product differentiation" for marketing agencies. Niche labor skills like those mentioned above, along with expertise in data extraction and tool management for each software technology category, will be critical skillsets for agency success. This holds true for those working on the brand side as well. The infancy of this industry and its…

    Brad Miller/ Search Engine Watchin SEO- 7 readers -
  • Does the Internet allow more differentiation?

    … by Mike Moran If you are a marketer, you can't ignore differentiation. Differentiation is not just about differences from the competition--it's differences that your customers care about. Without some kind of differentiation, marketers don't have much to talk about. And talk they do. Every kind of advertising is based on some kind of marketing…

    Search Engine Guide- 4 readers -
Get the top posts daily into your mailbox!