Product Discovery

  • Retail Customer Journey’s Have Absolutely Changed

    …. Michael Allen, Vice President of Solutions Dynatrace This infographic from Raconteur plots the new retail purchasing pathway, taking the prospect from discovery to evaluation and on through the purchase. Within those stages, consumers are bouncing between online and offline channels to research and price their purchases. The customer journey doesn’t end there, though – it continues with experience and loyalty. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Twitter Tests Curated Social Shopping Features

    …. The pages and collections are a new discovery tool that will allow users to explore timely and relevant content related to the tweets appearing in their feed. Dedicated pages will appear for content relating to places and products, and users will be able to view video, image, and descriptions related to the product. Additionally, timely…

    Inside Facebookin Social Twitter- 11 readers -
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