Product Discovery

  • Retail Customer Journey’s Have Absolutely Changed

    … was slow at first, but now it’s accelerating. Fifteen years ago, out of 10 visitors – 1 or 2 of your prospects made a purchase the first time they heard about your brand. Now it’s only 1 or 2 out of 100. Fifteen years ago, almost over 8 out of 10 prospects purchased within two visits. Now it’s less than a third who have visited three times. Today…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • Twitter Tests Curated Social Shopping Features

    … This year so far has been a time of modernization for Twitter. For example, the company redesigned its front page in April to make the service more accessible to potential members and unregistered users. Now a pair of news features, titled pages and collections, are being testing and could turn Twitter into an integrated shopping destination…

    Inside Facebookin Social Twitter- 11 readers -
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