Product Discovery

  • Retail Customer Journey’s Have Absolutely Changed

    …. Michael Allen, Vice President of Solutions Dynatrace This infographic from Raconteur plots the new retail purchasing pathway, taking the prospect from discovery to evaluation and on through the purchase. Within those stages, consumers are bouncing between online and offline channels to research and price their purchases. The customer journey doesn’t end there, though – it continues with experience and loyalty. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Twitter Tests Curated Social Shopping Features

    … and relevant tweets relating to products will appear on pages. Users will also be able to check prices and make purchases from within the Twitter app. Product manager Amaryllis Fox blogged about the tested features: The first experience we’re testing is a new way to surface and organize relevant Tweets about products and places on dedicated pages. These…

    Inside Facebookin Social Twitter- 10 readers -
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