Product Feeds

  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    … engines (CSEs). Most CSEs have seen declines since Google Shopping became a fully paid entity powered by Google Product Listing Ads (PLAs). Amazon had bucked that trend by continuing to grow and even offer lower CPCs than Google. This growth is particularly impressive considering that Amazon limited the categories eligible for advertisement…

    RKGBlogin Google- 25 readers -
  • Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

    … We recently wrote about the evolution of the CSE rate card and bid management, highlighting that the engines adopting more flexible bidding platforms have emerged as the strongest players in the space. To take that a step further, let’s look forward to where CSEs are heading long-term. On a fairly frequent basis, clients and prospects declare…

    RKGBlogin Google- 16 readers -
  • Google Changes Shopping Campaign Feed Specs – What You Need to Know

    … Yesterday, Google announced a number of changes to their feed specifications for Shopping Campaigns. Some of these changes will only affect certain markets, while others will affect advertisers globally. The bulk of these changes will go into effect on September 15th, 2015, but advertisers can see if their feeds will comply with the new…

    RKGBlogin Google How To's- 21 readers -
  • Save Time on Your PLA Feeds with Google Online Product Inventory Updates

    … At Merkle|RKG, we have seen Google cracking down on data feeds containing pricing and availability information that does not match merchant websites. As some will have already experienced, this can lead to a suspension, thus preventing your products from showing in PLAs. This just goes to show the importance of data feeds to the success of PLAs…

    RKGBlogin Google- 19 readers -
  • Introducing Multiple Product Feeds for Facebook Exchange

    …The power of Facebook Exchange (FBX) lies in one-to-one interactions with consumers. What it all boils down to is this: An individual user visits a website, and then sees contextual information about that website on Facebook in real-time. Because context is at the center of FBX retargeting, today we want to share how you can take your current…

    Jeffrey Vocell/ Nanigansin Social- 13 readers -
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