Product Feeds

  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    … engines (CSEs). Most CSEs have seen declines since Google Shopping became a fully paid entity powered by Google Product Listing Ads (PLAs). Amazon had bucked that trend by continuing to grow and even offer lower CPCs than Google. This growth is particularly impressive considering that Amazon limited the categories eligible for advertisement…

    RKGBlogin Google- 19 readers -
  • Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

    … that will continue evolving to compete with Product Listing Ads. This has already started to happen, with Pronto ceasing direct feed operations last year, Facebook purchasing TheFind, and the recent acquisitions of Become and PriceGrabber by Connexity. Connexity Buys Back Share Up until last night’s announcement of Connexity acquiring PriceGrabber, we…

    RKGBlogin Google- 15 readers -
  • Google Changes Shopping Campaign Feed Specs – What You Need to Know

    … for North America, EAN for Europe, JAN for Japan, and ISBN for media products) is required in a merchant’s feed. As a refresher, a merchant must submit an accurate value for the GTIN when targeting the US market for products that designate a brand through the feed and have a value of “new” in the Condition field. No new action is needed…

    RKGBlogin Google How To's- 16 readers -
  • Save Time on Your PLA Feeds with Google Online Product Inventory Updates

    … At Merkle|RKG, we have seen Google cracking down on data feeds containing pricing and availability information that does not match merchant websites. As some will have already experienced, this can lead to a suspension, thus preventing your products from showing in PLAs. This just goes to show the importance of data feeds to the success of PLAs…

    RKGBlogin Google- 16 readers -
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  • Amazon Prepares Online Advertising ProgramAmazon Prepares Online Advertising Program
    Amazon is gearing up to challenge Google's dominance of the online advertising market, developing its own software for placing ads online that could leverage its knowledge of millions of Web shoppers.