Product Feeds

  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    … In an email to advertisers, Amazon announced yesterday that they will be discontinuing Amazon Product Ads on October 31st. This was a disappointing announcement for many retailers because not only were Amazon Product Ads one of the largest revenue producers among feed-based ads, they were also growing faster than all other comparison shopping…

    RKGBlogin Google- 29 readers -
  • Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

    … We recently wrote about the evolution of the CSE rate card and bid management, highlighting that the engines adopting more flexible bidding platforms have emerged as the strongest players in the space. To take that a step further, let’s look forward to where CSEs are heading long-term. On a fairly frequent basis, clients and prospects declare…

    RKGBlogin Google- 16 readers -
  • Save Time on Your PLA Feeds with Google Online Product Inventory Updates

    … system you use to process feeds to Google via FTP connection. Related: Google Introduces PLA Product Ratings Here's our take on a new extension for Google Product Listing Ads called Product Ratings. Product Ratings are displayed on... Video: The Latest on Product Ads with Google and Bing In this video, discover the latest on product ads for both Google and Bing. We'll discuss current and future Google... …

    RKGBlogin Google- 19 readers -
  • Introducing Multiple Product Feeds for Facebook Exchange

    …The power of Facebook Exchange (FBX) lies in one-to-one interactions with consumers. What it all boils down to is this: An individual user visits a website, and then sees contextual information about that website on Facebook in real-time. Because context is at the center of FBX retargeting, today we want to share how you can take your current…

    Jeffrey Vocell/ Nanigansin Social- 16 readers -
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