Product Listing Ad Targeting

  • Get Ready for Google Shopping

    Google Shopping campaigns offer an intuitive way to advertise your products. Shopping has been out of beta for a few months now and I've had great success on the platform. If you haven't heard, Shopping campaigns will completely replace PLAs in August. As a result, it is important that you are both prepared to transition as well as manage the new campaigns.

    Jacob Fairclough/ PPC Hero- 12 readers -
  • Still on PLAs? How to Migrate to Google Shopping

    … Welcome to this month's series week on PPC Hero! We'll be focusing on all things eCommerce, letting you know how to fine-tune your campaigns and where opportunity lies. So sit back and learn strategies for boosting your sales and ROI. Google is retiring PLAs (Product Listing Ads) in August and accounts running them will be upgraded to Google…

    Jeff Baum/ PPC Heroin Paid Search Google- 13 readers -
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