Product Listing Ad Targeting

  • Get Ready for Google Shopping

    … descriptions to product categorization could be holding performance back. Through feed optimization you should be able to bring the CTR back up. Optimizing the feed will not only create more compelling listings but ensure that your ads are showing for the right queries. Another scenario is a low impression share, even at a higher than average bid…

    Jacob Fairclough/ PPC Heroin Google- 17 readers -
  • Still on PLAs? How to Migrate to Google Shopping

    …' which means a single ad group will house all products with the same bid. Option 2 is called 'Base ad groups on one of your regular Product Listing Ads campaigns'. This option allows Adwords to automatically create ad groups based off your existing PLA campaigns. Below are directions for setting up each ad group type. Setting Up 'Bid for All Products…

    Jeff Baum/ PPC Heroin Paid Search Google- 19 readers -
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