Product Listing Ad Targeting

  • Get Ready for Google Shopping

    … descriptions to product categorization could be holding performance back. Through feed optimization you should be able to bring the CTR back up. Optimizing the feed will not only create more compelling listings but ensure that your ads are showing for the right queries. Another scenario is a low impression share, even at a higher than average bid…

    Jacob Fairclough/ PPC Heroin Google- 14 readers -
  • Still on PLAs? How to Migrate to Google Shopping

    … Welcome to this month's series week on PPC Hero! We'll be focusing on all things eCommerce, letting you know how to fine-tune your campaigns and where opportunity lies. So sit back and learn strategies for boosting your sales and ROI. Google is retiring PLAs (Product Listing Ads) in August and accounts running them will be upgraded to Google…

    Jeff Baum/ PPC Heroin Paid Search Google- 18 readers -
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