Product Listing Ads

  • Seven insights hiding in Google’s new Christmas shopping research

    … as soon as the presents are opened. What’s good news for you is that you already have a great plan to get people inside your store. Continue that plan after Christmas and through the new year. Factor in that post-gift-opening mindset in your messaging as you continue to drive people to your stores. Conclusion With Christmas season starting earlier…

    Matt Lawson/ PPC Hero- 12 readers -
  • Google Shopping 101 + Case Study

    … What we refer to today as the Google Shopping system used to be called “Google AdWords Product Listing Ads” or PLAs. While the term PLA’s still exist and refers to the product ads themselves, Google Shopping is a dedicated shopping search engine from Google (www.Google.com/shopping). Google Shopping helps retailers connect their content…

    Acceleration Partners- 14 readers -
  • How paid and organic SEO results overlap in 2016

    … desktop. To account for this massive shift, Google has made some of the most drastic changes to search results in years. They removed the right rail ads and added a fourth paid listing above the organic results. This caused mobile results to be filled with paid ads. See the example for the term “Car Insurance” below… A search for this term…

    Jason Tabeling/ Search Engine Watch- 40 readers -
  • Kenshoo Paid Digital Marketing Snapshot: Q4 2015

    … infographic from Kenshoo reveals that social has grown significantly in the marketplace. Marketers are increasing their social spend by 50% YoY, and click-through rates have grown 64% Tweet This!. The big factors: the rapid evolution of Facebook as an incredibly powerful advertising platform, and the introduction of Instagram ads. While these numbers…

    Douglas Karr/ Marketing Technology Blogin Social- 24 readers -
  • Keep price and availability fresh with automatic item updates

    … We know you’re busy preparing great deals for the fast-approaching holiday season. When shoppers find these deals on Product Listing Ads (PLAs), they will expect the price and availability to match your website. Any changes to this information on your website will need to be reflected on Google Shopping as quickly as possible. To help you…

    Rob Newton/ Inside AdWords- 5 readers -
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