Product Listing Ads

  • Google Shopping 101 + Case Study

    … What we refer to today as the Google Shopping system used to be called “Google AdWords Product Listing Ads” or PLAs. While the term PLA’s still exist and refers to the product ads themselves, Google Shopping is a dedicated shopping search engine from Google (www.Google.com/shopping). Google Shopping helps retailers connect their content…

    Acceleration Partners- 12 readers -
  • How paid and organic SEO results overlap in 2016

    … with paid ads has improved. With that said, organic and paid overlap did drop slightly year over year, but still had the second highest overlap in seven years. I believe this is due to brands paying more and more attention to SEO, especially in regard to user experience, as well as Google’s increased focus on quality content (Panda) and use…

    Jason Tabeling/ Search Engine Watch- 27 readers -
  • Kenshoo Paid Digital Marketing Snapshot: Q4 2015

    … Every year I believe things are going to begin leveling out, but every year the market dramatically changes – and 2015 was no different. The growth of mobile, the rise of product listing ads, the appears of new ad types all contributed to some significant changes in both consumers behavior and the associated spend by marketers. This new…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • Seize holiday shopping moments with new tools and insights

    … shopping marathons this season, and we’re rolling out three new features to help retailers act on these critical moments. Optimize your shopping bids with remarketing lists We’re excited to extend remarketing capabilities to both shopping ads (PLAs) and local inventory ads (LIAs) with shopping remarketing lists. Now you can optimize your shopping bids…

    Rob Newton/ Inside AdWords- 7 readers -
  • Amazon Text Ads Program to be Discontinued

    … Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads. When originally announced on August 11th this year…

    Mark Ballard/ RKGBlogin Google- 36 readers -
  • Video: Standing Out in a Crowded PPC Landscape

    … Video: Standing Out in a Crowded PPC Landscape posted by Ryan Gibson | September 10, 2015 | leave a comment For most retailers, search is one of the largest drivers of digital traffic and revenue. But the search landscape is more dynamic and crowded than ever. So how do you ensure your brand and your products stand out to potential customers…

    RKGBlogin Paid Search- 19 readers -
  • Introducing automated extension for shopping ads (PLAs)

    … We’re constantly looking for ways to give thoughtful, relevant information as shoppers browse, compare and research during their I-Want-to-Know moments. At the same time, we want to help you differentiate your products and stand out on Google. Promotional text, an optional message added to your ad groups in AdWords, was part of our first efforts…

    Rob Newton/ Inside AdWords- 23 readers -
  • Suite of automated bidding solutions for Google Shopping

    … Last year, we launched powerful reporting and campaign management features like Auction insights to provide more visibility into the auction and ranking for Google Shopping. Going one step further today, we’re excited to introduce a suite of bidding strategies for Shopping campaigns. These enable you to go beyond manual max CPC bidding…

    Rob Newton/ Inside AdWordsin Google- 18 readers -
  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    … In an email to advertisers, Amazon announced yesterday that they will be discontinuing Amazon Product Ads on October 31st. This was a disappointing announcement for many retailers because not only were Amazon Product Ads one of the largest revenue producers among feed-based ads, they were also growing faster than all other comparison shopping…

    RKGBlogin Google- 28 readers -
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