Product Listing Ads

  • Google Shopping 101 + Case Study

    … What we refer to today as the Google Shopping system used to be called “Google AdWords Product Listing Ads” or PLAs. While the term PLA’s still exist and refers to the product ads themselves, Google Shopping is a dedicated shopping search engine from Google (www.Google.com/shopping). Google Shopping helps retailers connect their content…

    Acceleration Partners- 13 readers -
  • How paid and organic SEO results overlap in 2016

    … required multiple scrolls before you got to true organic listings (past four paid results and a map with three local listings). This makes those top spots in organic even more precious since everyone is now lower on the scroll. The other feature that has increased over the last few years is the appearance of shopping results. Google shopping continues…

    Jason Tabeling/ Search Engine Watch- 35 readers -
  • Kenshoo Paid Digital Marketing Snapshot: Q4 2015

    … Every year I believe things are going to begin leveling out, but every year the market dramatically changes – and 2015 was no different. The growth of mobile, the rise of product listing ads, the appears of new ad types all contributed to some significant changes in both consumers behavior and the associated spend by marketers. This new…

    Douglas Karr/ Marketing Technology Blogin Social- 21 readers -
  • Seize holiday shopping moments with new tools and insights

    … This holiday season, shoppers are acting more quickly and more purposefully than ever before, with 7% less time spent in each mobile shopping session.1 Yet those same shoppers are making 64% more mobile purchases than last year in the retail category, according to Google Analytics data.2 Intent-filled shopping micro-moments will replace…

    Rob Newton/ Inside AdWords- 10 readers -
  • Amazon Text Ads Program to be Discontinued

    … Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads. When originally announced on August 11th this year…

    Mark Ballard/ RKGBlogin Google- 45 readers -
  • Video: Standing Out in a Crowded PPC Landscape

    … Video: Standing Out in a Crowded PPC Landscape posted by Ryan Gibson | September 10, 2015 | leave a comment For most retailers, search is one of the largest drivers of digital traffic and revenue. But the search landscape is more dynamic and crowded than ever. So how do you ensure your brand and your products stand out to potential customers…

    RKGBlogin Paid Search- 21 readers -
  • Introducing automated extension for shopping ads (PLAs)

    … trusted by Google as a great place to shop Availability of this extension may vary by country, so check out the above help center articles for more details. You can find more information on automated extensions in our help center as well. Posted by Tom Beyer, Product Manager, Google Shopping …

    Rob Newton/ Inside AdWords- 24 readers -
  • Suite of automated bidding solutions for Google Shopping

    … Last year, we launched powerful reporting and campaign management features like Auction insights to provide more visibility into the auction and ranking for Google Shopping. Going one step further today, we’re excited to introduce a suite of bidding strategies for Shopping campaigns. These enable you to go beyond manual max CPC bidding…

    Rob Newton/ Inside AdWordsin Google- 22 readers -
  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    … Inventory Updates Google recently added the capability to upload Online Product Inventory Update Feeds (OPIU Feeds) to the Google Merchant Center via... PLAs Key to Beating Amazon in Search as Retail Giant Enhances Paid Presence Amazon has been a major competitor in almost every industry over the past few years, expanding its product selection and... …

    RKGBlogin Google- 31 readers -
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