Product Listing Ads

  • Google Shopping 101 + Case Study

    … What we refer to today as the Google Shopping system used to be called “Google AdWords Product Listing Ads” or PLAs. While the term PLA’s still exist and refers to the product ads themselves, Google Shopping is a dedicated shopping search engine from Google (www.Google.com/shopping). Google Shopping helps retailers connect their content…

    Acceleration Partners- 9 readers -
  • How paid and organic SEO results overlap in 2016

    … desktop. To account for this massive shift, Google has made some of the most drastic changes to search results in years. They removed the right rail ads and added a fourth paid listing above the organic results. This caused mobile results to be filled with paid ads. See the example for the term “Car Insurance” below… A search for this term…

    Jason Tabeling/ Search Engine Watch- 23 readers -
  • Kenshoo Paid Digital Marketing Snapshot: Q4 2015

    … infographic from Kenshoo reveals that social has grown significantly in the marketplace. Marketers are increasing their social spend by 50% YoY, and click-through rates have grown 64% Tweet This!. The big factors: the rapid evolution of Facebook as an incredibly powerful advertising platform, and the introduction of Instagram ads. While these numbers…

    Douglas Karr/ Marketing Technology Blogin Social- 14 readers -
  • Seize holiday shopping moments with new tools and insights

    … shopping marathons this season, and we’re rolling out three new features to help retailers act on these critical moments. Optimize your shopping bids with remarketing lists We’re excited to extend remarketing capabilities to both shopping ads (PLAs) and local inventory ads (LIAs) with shopping remarketing lists. Now you can optimize your shopping bids…

    Rob Newton/ Inside AdWords- 6 readers -
  • Amazon Text Ads Program to be Discontinued

    …, Amazon Text Ads were positioned as a replacement for Amazon Product Ads, as Text Ads were introduced simultaneously with the announcement that Product Ads would be discontinued. A more likely possibility was that Amazon Text Ads were meant to replace the Google search partner ads that currently appear at the bottom of some Amazon search results pages…

    Mark Ballard/ RKGBlogin Google- 30 readers -
  • Video: Standing Out in a Crowded PPC Landscape

    … Video: Standing Out in a Crowded PPC Landscape posted by Ryan Gibson | September 10, 2015 | leave a comment For most retailers, search is one of the largest drivers of digital traffic and revenue. But the search landscape is more dynamic and crowded than ever. So how do you ensure your brand and your products stand out to potential customers…

    RKGBlogin Paid Search- 15 readers -
  • Introducing automated extension for shopping ads (PLAs)

    … We’re constantly looking for ways to give thoughtful, relevant information as shoppers browse, compare and research during their I-Want-to-Know moments. At the same time, we want to help you differentiate your products and stand out on Google. Promotional text, an optional message added to your ad groups in AdWords, was part of our first efforts…

    Rob Newton/ Inside AdWords- 23 readers -
  • Suite of automated bidding solutions for Google Shopping

    … to deliver specific bids for each auction, tailored to people’s context. Maximize Clicks If you’re looking to capture as much traffic as possible within your budget, this is the bidding strategy for you. Maximize clicks will automatically adjust your bids and is also a great way to promote doorbusters on your website or in-store with local inventory ads…

    Rob Newton/ Inside AdWordsin Google- 17 readers -
  • Amazon to Discontinue Product Ads, Launch a Text Ad Rival to Google

    … In an email to advertisers, Amazon announced yesterday that they will be discontinuing Amazon Product Ads on October 31st. This was a disappointing announcement for many retailers because not only were Amazon Product Ads one of the largest revenue producers among feed-based ads, they were also growing faster than all other comparison shopping…

    RKGBlogin Google- 23 readers -
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